The Point Kicks Off Its Grand Opening Weekend with a Series of Events Celebrating Its First Round of Premiere Merchants

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The Point, the South Bay’s newest shopping and dining destination, is about to open with new stores, restaurants and an outdoor plaza that provide guests with the quintessential coastal experience

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The Point is designed to become the South Bay’s Living Room, and that is exactly what our opening weekend events will showcase.

On the morning of Thursday, July 30, local press, VIPs and elected community officials will kick off The Point’s Grand Opening with a Ribbon Cutting Ceremony shining light on The Point’s opening round of exciting merchants. Following the Ribbon Cutting Ceremony, the community is invited to join The Point in a series of free Grand Opening events welcoming its selection of premiere shops and restaurants.

On Friday, July 31, from 11:30 a.m. until 2:30 p.m., SoulCycle, a revolutionary indoor cycling concept that has taken the world of fitness by storm, will bring its indoor cycling experience beyond the studio walls and into The Point’s opened air plaza. SoulCycle is one of the first tenants to open its doors at The Point. With the help of inspirational instructors, an epic space and rocking music, riders can let loose, clear their heads and gear up for the long weekend ahead!

Friday evening, the plaza will host a free outdoor concert starring Eagles tribute band, The Long Run. The band has earned its place among top-drawing tribute acts and is widely regarded as the finest Eagle tribute show playing today. So grab your friends and a few blankets, and get to The Point from 6 p.m. to 8 p.m. for a memorable summer evening.

After a night of rocking out and indulging in delicious food from The Point restaurants including True Food Kitchen, North Italia, ShopHouse, and more – a morning alongside fitness gurus will be just what the doctor ordered. From 9 a.m. to 11:30 a.m. on Saturday, August 1, everyone’s favorite Tone It Up beauties, Karena and Katrina, will be hosting a Motivational Workshop and exclusive book signing in The Point Plaza. The dynamic duo is ecstatic to offer guests tips and tricks on how to both attain and maintain the ideal summer physique. Just because summer is ending, doesn’t mean your bikini body has to!

Families are invited to finish their day by gathering under the stars in The Point Plaza where the family-friendly movie “Home” will play on a 30’ projection screen at 7:30 p.m. Popcorn will be provided free of charge, and food and cocktail specials from The Point restaurants will be available for purchase. A $5 donation benefiting Sandpipers—a volunteer organization dedicated to serving the needs of the South Bay community through charitable and philanthropic programs—will be contributed on behalf-of every guest in attendance.

“We’re excited that our neighbors and visitors soon will be able to indulge in the fantastic array of shops and restaurants that will make The Point a destination unlike anything else in the South Bay,” said Jeff Kreshek, Vice President of Federal Realty West Coast Leasing. Jeff explains, “The Point is designed to become the South Bay’s Living Room, and that is exactly what our opening weekend events will showcase.”

The Point’s opening merchant roster includes: Athleta, Bella Beach Kids, Lou & Grey, Lucky Brand, Marmi, Michael Stars, No Rest For Bridget, North Italia, ShopHouse, SoulCycle, True Food Kitchen, and Vicara AVEDA Salon. Additional storefronts will debut on a rolling basis through Fall including: 20 Lounge Nail Bar, Hopdoddy Burger Bar, Kit and Ace, Madewell, Mendocino Farms, Peet’s Coffee & Tea, Planet Blue, Prana, San Lorenzo Bikinis, Simms Craft Shack, SIX:02, Smitten Ice Cream, Superba Food + Bread and more.

For media inquiries, to schedule an interview, or a press preview walk-through, please contact Kyrstin Riley at Melrose PR via email at kyrstin(at)melrosepr(dot)com or call 310-260-7901.

About Federal Realty
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 20 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 95.3% leased to national, regional, and local retailers as of June 30, 2014, with no single tenant accounting for more than approximately 3.2% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since it’s founding in 1962, and has increased its dividend rate for 47 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.

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Kyrstin Riley
Melrose PR
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since: 11/2011
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