Refer-a-Friend App Drives Wine Lovers to invino, Conversion Rate up by 10.33%

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invino, a leading provider of hand-picked wines for enthusiasts and connoisseurs, sees an impressive 10.33% sales conversion rate by using ShopSocially’s Refer-a-Friend app.

invino_Refer-a-Friend app by ShopSocially
"ShopSocially’s results-driven referral marketing channel helped invino drive valuable word-of-mouth promotions and resulted in a marked increase in traffic and revenue,” commented Tony Westfall, CEO at invino

Leading provider of hand-picked wines for enthusiasts and connoisseurs, invino, decided it was time to leverage the passion of its customers by converting its website into a powerful word-of-mouth referral engine. Using ShopSocially’s Refer-a-Friend app, invino not only turned its site into a word-of-mouth powerhouse, but also saw an increase in their sales conversion rate. invino is incentivising its users to share their website with friends and family via email or social media networks. Using this online referral marketing strategy, invino is seeing an impressive sales conversion rate of 10.33%.

“Online retail has become very competitive and it is expensive to generate traffic from channels such as SEO and SEM to your site. With invino being a niche business, it is important for us to drive quality traffic to our site on a regular basis through the right marketing channels,” commented Tony Westfall, CEO at invino. “ShopSocially’s results-driven referral marketing channel helped invino drive valuable word-of-mouth promotions and resulted in a marked increase in traffic and revenue.”

invino, based in the heart of Sonoma’s wine country, is using ShopSocially’s Refer-a-Friend app to help drive word-of-mouth virality for their brand. Referral traffic converted at 3X higher rate compared to traffic generated from other marketing channels like SEO and SEM. invino has embedded the Refer-a-Friend widget on its homepage and included an attractive incentive for users to share with their friends and family. The interesting offer is grabbing user attention and encouraging users to share the ‘free bottle of wine’ offer with friends and family. Users are able to share the offer with friends through various channels like email, Facebook Twitter, etc. This program has created thousands of social posts endorsing invino brand and has driven high quality referral traffic to its site. This referral traffic is further converting to sales at an impressive sales conversion rate of 10.33%.

invino is also using ShopSocially’s post-purchase app, Share-a-Purchase on its site to turn buyers into brand ambassadors. invino is encouraging its buyers to share their purchases with friends via Facebook, Twitter etc. on its site. Each social post acts as a word-of-mouth promotion and generates quality friend traffic to the invino site. This referral strategy is helping invino convert its customers into brand ambassadors on social media. This referral traffic is converting to sales at an astonishing rate of 30.81%.

By using both ShopSocially’s Refer-a-Friend and Share-a-Purchase apps, Invino managed to achieve the following successes:
1. Refer-a-Friend app increased invino’s sales conversion rate by 10.33%
2. Established online virality for brand invino
3. Achieved a conversion rate of 30.81% using the Share-a-Purchase app
4. Turned the invino brand into a word-of-mouth powerhouse

“It’s great to see a wine retailer leverage social media to transform its site into a word-of-mouth powerhouse,” commented Samir Palnitkar, President at ShopSocially. “ShopSocially is happy to have contributed in increasing invino’s sales and overall brand awareness.”

About Invino
Based in the heart of Sonoma’s Wine Country, invino sources wine from around the globe to give members access to top producers and emerging brands with preferred pricing at up to 70% off retail. Hand-picked wines are selected by a panel of wine experts at invino. Sales events launch daily, with wines available exclusively to members for 24-72 hours on average. Guaranteed to be at or below the best total price on the web, invino is the best source for enthusiasts and connoisseurs alike.

About ShopSocially
ShopSocially is a premium, social, referral and loyalty platform for marketers. Leading brands like Zazzle, ULTA, Beretta, Dressbarn, Avenue etc. are using the ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive ROI for their social media efforts. ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study.

Launched in Oct 2010, ShopSocially is a privately held company in Santa Clara, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.

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Nidhi Garg
ShopSocially
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