the membership business model can be transformational for an organization and can provide new ways to grow profit...Baxter also discusses how leadership needs to change and evolve to be able to understand the subscription based business model.
New York, New York (PRWEB) July 23, 2015
Robbie Baxter, President of Peninsula Strategies, author and strategy consultant, recently provided an exclusive interview for Sarder TV. Talking with Jennifer Crumpton, Sarder TV correspondent, Ms. Baxter discusses her career, the challenges she has overcome, and her new book, Membership Economy. An expert in helping companies identify and capture new market opportunities, Robbie Baxter has worked with a variety of clients including Netflix, Yahoo!, Oracle, PayPal, Intuit, SurveyMonkey, National Restaurant Association, and OpenGov. She is a great believer in the opportunities for organizations to benefit from subscription based business, which she writes about in her book, Membership Economy, and talks about at length in her Sarder TV interview.
“Robbie Baxter is the expert on membership or subscription business models which have been so successful for online businesses,” said Russell Sarder, CEO of NetCom Learning and creator of Sarder TV.
“Companies can understand from this interview with Robbie Baxter the importance of the membership economy and see how they might apply it as a corporate strategy,” said Sarder.
In the interview for Sarder TV, Ms. Baxter goes through the major points that she outlines in her book, Membership Economy, and explains how the membership economy model can be used to grow almost any type of an organization both for profit and non-profit. She discusses the difference between traditional transactional business models and the membership economy such as subscription based products and software as a service (SaaS) models. According to Baxter, the membership business model can be transformational for an organization and can provide new ways to grow profit. In addition to describing how the membership economy works, Baxter also discusses how leadership needs to change and evolve to be able to understand the subscription based business model. The Sarder TV interview with Robbie Baxter provides a unique opportunity to understand the membership economy approach to sales and get a big picture view of how an organization would need to change to be able to use this strategy with success.
Sarder TV offers provoking, educational and candid interviews so that new entrepreneurs and aspiring business people can learn from them. The database is part of the international Learning Movement created by Russell Sarder to help spread knowledge and inspire a passion in lifelong learning. Operating on the premise that motivated individuals can learn from the experience, the success and the mistakes of others, Sarder TV provides a unique opportunity to see and hear influential personalities talk about the subjects that matter to them. Some of the past interviewees have included Ira Neimark, former CEO of Bergdorf Goodman, Susan Davis, CEO of BRAC USA, and Dan Hoffman, President and CEO of M5.
Don't miss this informative interview with Robbie Baxter at Sarder TV.
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About Sarder TV
Sarder TV is a learning channel that contains a series of exclusive educational interview videos from top leaders in their industries, as well as motivational videos encouraging our public to succeed in their personal and professional lives, and many more. Russell Sarder, CEO of Sarder TV, has interviewed a series of leaders who have shared their experiences and how they were able to achieve their success. Some of the names that Sarder has interviewed are: Ira Neimark, former CEO of Bergdorf Goodman; Russ Edelman, co-author of Nice Guys Can Get the Corner Office, Dan Hoffman, and David Hershfield, SVP Online Technology at RedCats.