Outdoor Lighting Perspectives Expands Resources and Educational Materials for Franchisees and Clients

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World Class Franchisor, Outdoor Lighting Perspectives recently announced the release of a series videos designed to serve as an educational tool to help educate consumers on outdoor lighting.

Outdoor Lighting Perspectives

Outdoor Lighting Perspectives

We have had thousands of hits as a result and we wanted to make sure we continued to build upon our video success

World Class Franchisor, Outdoor Lighting Perspectives recently announced the upcoming release of a video series designed to serve as an educational tools to help educate consumers on Outdoor Lighting.

The videos are part of a new marketing trend launched by the award winning franchisor in 2014. “When we released the Transformation Augusta video series we knew we had something special. We have had thousands of hits as a result and we wanted to make sure we continued to build upon our video success,” shared Outdoor Lighting Perspectives Vice President, Rich Young.

We are seeing video play a huge part in consumer engagement and by approaching these as professional productions we are having great success differentiating our brand from competitors throughout the country,” said Jody Wetherill, Brand Marketing Manager for Outdoor Lighting Perspectives.

The video series is designed to educate and inspire home and business owners on current outdoor lighting trends and answer their most frequently asked questions. According to the 2015 Residential Landscape Architecture Trends Survey conducted by the American Society of Landscape Architects (ASLA), landscape lighting and firepits/fire places are the most popular landscape design elements.

“Lighting is an easy way to grow or diversify existing service businesses. We have a turn-key add-on franchise program designed specifically for existing business owners. This program allows lawn and landscape professional, irrigation contractors and others to seamlessly add outdoor lighting to their current service offerings. We have seen great success with the program and hope the launch of our 2015 video series will help further promote add-on franchise opportunities to businesses throughout the United States,” shared Rich Young.

“Whether these are videos are seen by future Outdoor Lighting Perspectives clients or future franchisees, we are committed to investing in tools that are beneficial to both the consumer and our franchisees,”said Jody Wetherill.

About Outdoor Lighting Perspectives®:
Outdoor Lighting Perspectives, established in 1995, is the first and largest full service outdoor lighting company. With over 100,000 installations and over 50 locations across the United States and 3 international locations, the franchise is known for skillful, custom design and their free nighttime demonstration.

Featured in Architectural Digest, Garden Design, House Beautiful, Better Homes and Gardens, Coastal Living and Martha Stewart Living, Outdoor Lighting Perspectives features stunning handcrafted copper and brass outdoor lighting fixtures which blend in with the natural outdoor environment so that all you see is the effect of the outdoor lighting.

For more information contact: Shemar Pucel, Franchise Development Marketing Coordinator, Outdoor Living Brands
804-214-3021 or spucel(at)outdoorlivingbrands(dot)com.

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Shemar Pucel
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