Champions for Kids Launches “Be a Hunger Hero” Campaign

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Sam’s Club members can join Tyson Foods in the fight against hunger.

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Champions for Kids has joined forces with Tyson Foods to fight childhood hunger with the “Be a Hunger Hero” campaign. Starting August 1, shoppers can purchase Tyson® Fully Cooked Chicken Nuggets 5 lb. bag and State Fair® Corn Dogs 5 lb. box at Sam’s Club and help feed* a child in need.

According to the National Center for Children in Poverty, 22% of all children – more than 16 million – live in families with incomes below the poverty level. These families often struggle to provide nutritious, protein-rich meals for their children. The “Be a Hunger Hero” partnership program helps provide these families with consistent access to protein rich food. Tyson Foods is donating two truckloads of protein as part of the program.

Any Hunger Hero can share his or her battle against childhood hunger on social media with #HungerHeroes to spread awareness and connect with other heroes.

Tyson Foods has been active in the fight against hunger for more than a decade, donating more than 99 million pounds of protein since 2000. The company’s “KNOW Hunger” campaign, initiated in 2011, is focused on hunger awareness and helping more people understand and join the effort to eliminate hunger in America. The company partners with Share Our Strength, Lift Up America, Feeding America, and the League of United Latin American Citizens to raise awareness and help feed the hungry across the nation.

The “Be a Hunger Hero” campaign will launch August 1 in participating Sam’s Club stores and conclude August 31. For more information, please visit http://www.samsclub.com/hungerheroes.

(*4 oz. of protein)

About Champions for Kids
Champions for Kids makes it simple to give kids in your community the resources they need to thrive. Since 2004, Champions for Kids has served more than 5.6 million children across all 50 states through in-store donation campaigns, service projects and community events.

About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. The company was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. Tyson Foods provides a wide variety of protein-based and prepared foods products and is the recognized market leader in the retail and foodservice markets it serves, supplying customers throughout the United States and approximately 130 countries. It has approximately 124,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

Connect with us on Social Media

Facebook: Tyson Foods
Twitter: @TysonFoods

Facebook: Sam's Club
Twitter: @SamsClub

Facebook: Champions for Kids
Twitter: @Champions4Kids

#HungerHeroes

MEDIA CONTACTS:
John Sampson, Champions for Kids
Phone: 479-685-5058
Email: john(at)championsforkids(dot)org

Krista Cupp, Tyson Foods
Phone: 479-290-5195
Email: krista.cupp(at)tyson(dot)com

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John Sampson
@Champions4Kids
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