ZehnerGroup Partners with Kelly Slater to Launch New Brand eCommerce, Outerknown

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Legendary surfer Kelly Slater has headed into uncharted waters with his latest creative endeavor, Outerknown. His ambitious new clothing line, which blends surfing and high-fashion under an umbrella of sustainability, has officially launched this week with the help of ZehnerGroup's creative team.

Outerknown.com's User Interface on an iPad

Outerknown.com's User Interface on an iPad

The harmonious relationship between ZehnerGroup and Outerknown owes a lot to similar core values and an understanding of both surfing and sustainability.

Legendary surfer Kelly Slater has headed into uncharted waters with his latest creative endeavor, Outerknown. His ambitious new clothing line, which blends surfing and high-fashion under an umbrella of sustainability, has officially launched this week with the help of ZehnerGroup's creative team.

After ending a 20-year partnership with Quiksilver, Slater partnered with John Moore (Founder of POP Studios) and French luxury clothing powerhouse Kering to steer men's and women's outerwear in a more environmentally friendly direction. Slater's team approached ZehnerGroup in April 2014 to become a strategic partner in designing the brand's online presence. Through a series of extensive workshops, ZehnerGroup's User Experience and Design teams began defining the brand's online needs and aligning them with it's potential customer and user base. Under the direction of Creative Director Mick McCarthy, detailed Information Architecture documentation of Site Flows and User Tasks were created with the purpose of expressing layout and functionality. From there, the team produced a working prototype and high-fidelity designs with functional specifications to support the development team.

The harmonious relationship between ZehnerGroup and Outerknown owes a lot to similar core values and an understanding of both surfing and sustainability, McCarthy stated. "We consider ourselves forward-thinking and eco-conscious like Outerknown, and we both push the envelope of innovation. We're both trying to be innovators and do something great in our perspective fields." Both companies are headquartered near the Hayden tract of Culver City which CEO Matthew Zehner notes helped reduce the carbon footprint that can come with bi-weekly meetings. "We're in the same neighborhood, so just being neighbors allowed us to walk to each other's offices which made for a more intimate collaboration between both teams," Zehner said.

Outerknown sits comfortably somewhere between Balenciaga and Volcom, sharing some values of each brand but ultimately creating its own niche in fashion by valuing sustainability in its manufacturing higher than most. ZehnerGroup is proud to have played an important strategic role in the launch of this pioneering brand and is looking forward to its success in the near future.

About ZehnerGroup

ZehnerGroup is a full-service digital agency that partners with our clients to create digital success through the latest technologies.

Headquartered in Los Angeles, CA, we have offices in New York City and Buenos Aires, Argentina. We have a growing team of over 35 full-time employees who all share the same passion and entrepreneurial spirit that have made ZehnerGroup one of Inc.'s fastest growing companies this year. Our designers have a unique digest of skills that marries the world of design and user experience with business. We follow the discipline of beautifully clean and usable interfaces, and funnel it towards the singular business goals of our clients.

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Maggie Kaplan
ZehnerGroup
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since: 09/2010
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