Unification of Dynamic Creative Optimization and Programmatic Media Set to Revolutionize App Marketing

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Aarki announces the use of multivariate technology to deliver consistently superior app marketing performance.

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By developing machine learning algorithms for unified creative and media optimization, Aarki Encore delivers greater ROI to clients.

Through the unification of dynamic creative optimization and programmatic media buying, Aarki delivers consistently superior app marketing performance. While most mobile app marketing companies find themselves firmly planted on one side of the fence or the other, Aarki believes that campaigns can maximize return on ad spend only by focusing on both creative and media within a strong technology framework.

Aarki recently used their bleeding edge multivariate technology to generate and test multiple variations of the basic ad creative for an eCommerce app. The best performing variations were identified and programmatic media buying adjusted accordingly. As a result, the cost per install (CPI) dropped 43% and there were significant improvements in user quality.

Media buying capabilities in Aarki Encore, the company’s proprietary technology, enable trafficking and optimization of programmatic campaigns. Aarki offers programmatic inventory from all of the major exchanges including Mopub, Rubicon, Nexage, Brightroll and AdX.

Aarki Encore’s media bidding algorithm predicts the probability of clicks or installs, taking into account targeting parameters, then bids to reach the target CPI and maximize user quality. As a result, campaigns can target and optimize media based on exchange, location, application, time of day, day of the week and device. To execute a campaign in Aarki Encore, Aarki sets up the general budget and campaign information, links multivariate creative, and sets targeting parameters – all within Aarki Encore.

Aarki’s CEO Sid Bhatt notes, “By developing machine learning algorithms for unified creative and media optimization, Aarki Encore delivers greater ROI to clients. This is unique and it is shaping the future of app marketing."

About Aarki
Aarki is transforming mobile app marketing by unifying creative optimization and programmatic media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.

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Raj Misra
Aarki
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