Geofencing Brings Retail, Community and Brand Apps Stronger Conversion Rates

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Aarki introduces geofencing through DMA targeting for location-based retail, community and brand app marketing campaigns.

Aarki
The app marketing community will see better ROI and conversion with local advertising techniques such as geofencing.

Aarki introduces geofencing through DMA targeting for location-based retail, community and brand app marketing campaigns.

As the general populous clings tighter and tighter to mobile devices from sun-up to sun-down, location-based campaigns become a central focus for many retail, community and brand advertisers. Location-based strategies are a clear and effective way of bridging offline purchases with online engagement.

With geofencing, a company can target location-specific information to a set of zip codes and have a stronger chance of accessing premium inventory. The marketing content and audience reached will be more relevant and translate into higher conversion rates.

In a four-week long iOS campaign based on real-time bidding targeting the Chicago market, Aarki used geofencing to achieve better local targeting for this leading retailer. The original incentivized campaign ran for almost a month and received 1,168 clicks. In comparison, Aarki’s RTB-based campaign generated 16,279 clicks in only 13 days. This represented a 1,400% increase in performance.

Aarki’s CEO, Sid Bhatt comments, “Mobile phones are becoming the only or primary device, affording advertisers great opportunities to mobilize communities and bridge offline to online marketing. The app marketing community will see better ROI and conversion with local advertising techniques such as geofencing.”

About Aarki
Aarki is transforming mobile app marketing by unifying creative optimization and programmatic media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.

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Raj Misra
Aarki
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