StyleShoots Reimagines Studio Lighting

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Focal Media Group, the exclusive North American distributor for StyleShoots, announces the release of the next generation of StyleShoots photo systems.

StyleShoots Version 2 Systems -Reimagine Studio Lighting

“It really feels like you’re moving around the Sun with your finger. You completely forget that you’re actually controlling individual light sources” says Teunissen.

StyleShoots BV, the leading manufacturer of product photography machines is launching two new products that let users control a complete light setup with just one finger.

“Traditional rigs force people to adjust each light in their setup individually. This means getting the look you want is a process of trial and error ­ adjust a light, take a picture, adjust a bit more and so forth ­ until you finally get it right,” says StyleShoots CEO Maurits Teunissen.

StyleShoots now eliminates this layer of abstraction by launching the first commercial system that lets photographers and stylists manipulate the global balance of light in one sweep.

“Like moving the Sun with your finger”

The new feature dubbed Light Composer™ comes as part of the company’s photo machines that are fully iPad controlled. When moving your finger around the iPad screen, the software translates your movements into real­-time intensity changes in each individual light on the machine. The result is the illusion that the light source directly follows your fingertip. This fine control lets you instantly try out different looks and find the proper light balance.

“It really feels like you’re moving around the Sun with your finger. You completely forget that you’re actually controlling individual light sources,” says Teunissen.

Award winning LED technology

Rethinking studio lighting took intense research and development to ensure the hardware underpinnings were up to the task. For this, StyleShoots turned to multiple award winning light manufacturer Rotolight Ltd. The award winning British company has rapidly built a strong reputation in the broadcast and photographic industries for its industry leading color rendering, ease of use and solid build quality. The Pinewood Studios based company will be delivering a custom made version of its flagship Anova V2 LED Floodlight to be built into StyleShoots’ new range of machines.

“Rotolight is thrilled to deliver the core lighting technology to an industry innovator like StyleShoots. When photographing fashion it’s essential to get spot­on color rendering and realtime control, and together we’ve achieved that,” says Rotolight Managing Director Rod Aaron Gammon.

Part of next generation photo machines

The Light Composer™ feature and award winning LED lights both come standard in StyleShoots’ new photo machines: StyleShoots Horizontal™ for tabletop photography and StyleShoots Vertical™ for mannequin photography. The new machines are available for demo in July 2015, and start shipping worldwide in October 2015.

About FMG:

Focal Media Group, provides photographic solutions to the Corporate E-Commerce and Retail markets. These solutions help Internet Retailers bring their products to market faster and increase their web store conversion rates all while significantly reducing the cost and time associated with traditional photographic methods. For more information visit

Press Contact: Mark Duhaime, mduhaime(at) , 678.831.0304

About StyleShoots:

StyleShoots designs and manufactures machines for fashion product photography. In 2011 the first product StyleShoots Horizontal revolutionized flat photography with iPad control and automatic background removal. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. StyleShoots products are the result of Dutch engineering, Danish design and a fascination with sleek, useful technology. Fashion brands and online retailers around the world use StyleShoots as their in­house photo equipment, including Macy's, Marks & Spencer and Zalando. For more information visit

Press Contact: Anders Jorgensen, anders.jorgensen(at), +31 642 77 92 70

About Rotolight
Rotolight, based at Pinewood Studios, UK, are one of the leading manufacturers of multi award winning on­camera, studio and location LED lighting systems for photography, videography, broadcast and cinematography. Rotolight’s products have been used on major features including Disney’s Maleficent, James Bond “Skyfall”, and Tom Hanks ‘Captain Phillips’ (Dir. Paul Greengrass, DoP. Barry Ackroyd BSC), and are continuously used by leading Photographers, DoP’s and Cinematographers worldwide. The Rotolight Anova V2 which has been customized for Styleshoots is the most highly awarded LED light of all time, and has been specifically recognized for its innovation and light quality, with its ‘best in class’ AccuColour™ LED lighting technology delivering near­perfect colour reproduction with overall CRI=91 and Skintone CRI=96.

Press Contact: Alex H­French. alex(at) +44 (0) 1753 42 2751

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