This Brand Battle took a deep dive into how they performed in each of the six pillars of local search and the findings were illuminating. Brands cannot ignore any of these six pillars if they want to outrank and outperform their competition.
ANAHEIM, CA (July 28, 2015) (PRWEB) July 28, 2015
Where2GetIt (http://www.where2getit.com/), an industry-leading provider of location-based digital marketing solutions, is pleased to announce the release of its third contribution to the ongoing Brand Battle series for hyperlocal business and marketing publication, Street Fight. The Brand Battle series evaluates two industry competitors head to head to determine which brand has been more effective in reaching out to local consumers over digital platforms. This most recent installment in the series focuses on warehouse retailers Sam’s Club and Costco.
Costco and Sam’s Club operate more than 1,000 regional warehouses between them. The Brand Battle evaluates how each of the "six pillars of local search" (data quality, local SEO, reviews, local advertising, engagement, and competitor benchmarking) affect their overall local presence in these markets as well as their brand score.
“Using Brandify, Where2GetIt’s real-time data analysis tool, we were able to uncover where each brand was succeeding and where they missed the mark with regard to their local marketing strategy,” said Manish Patel, CEO of Where2GetIt and Brandify. “With as many locations as each of these retailers maintain, it’s imperative they dedicate themselves to establishing a local presence in each of their local markets to get in front of their customers. This Brand Battle took a deep dive into how they performed in each of the six pillars of local search and the findings were illuminating. Brands cannot ignore any of these six pillars if they want to outrank and outperform their competition.”
This was the closest Brand Battle Where2Getit has conducted to date, with a five point difference in overall brand score. However, Sam’s Club ultimately came out ahead with a score of 645 due to an edge in data quality, social engagement and local advertising. Costco finished with a score of 640 and performed better in local SEO and reviews.
Local search turned out to be a challenge for each of these organizations. 72 percent of Sam’s Club’s and 90 percent of Costco’s locations failed to rank on Google or Bing's search results. The lack of a significant local social media presence was also clear with more than 50 percent of each brand’s locations unclaimed across Facebook, Yelp and Foursquare. Complete results of the Brand Battle can be found here.
Previously, Where2GetIt has completed infographics and extensive analysis in the movie theater and frozen yogurt industries for Street Fight’s Brand Battle series. Where2GetIt provided a detailed examination of the local presence for Regal Cinemas vs. AMC Theaters and Yogurtland vs. Pinkberry, respectively. Please visit here and here to view previous entries in the Brand Battle series from Where2GetIt.
Where2GetIt was established in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions, powering more than 500 brands and serving more than 4,500,000 brick and mortar locations. Where2GetIt has channel strength that reaches millions of consumers around the world. CEO Manish Patel has led Where2GetIt in developing local marketing solutions that include the Brandify platform, scalable local SEO, local advertising, mobile-local technologies and local-social marketing tools.