Kevin Krason, Founder and Chief Visionary Officer of Biznet Digital is Hosting a Featured Event: How to Create the Ultimate Lead Machine Using Marketing Automation

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Kevin Krason invites sales executives, business owners and marketers to this free event. Attendees will gain useful insight into how small to mid-sized businesses can create the Ultimate Lead Machine using Marketing Automation.

Attracting and qualifying leads is more difficult than ever and utilizing smart marketing technology can make a tremendous difference.

Kevin Krason, founder and Chief Visionary Officer of Biznet Digital and Marketing Automation Evangelist will be hosting a free featured event on how to use marketing automation technology to create the Ultimate Lead Machine. This event will be held on August 4th, 2015 at Automation Alley in Troy, Michigan from 9am to noon. Business leaders, sales executives and marketers are encouraged to attend this event in order to gain useful insight into how they can build their own lead generation machine using Marketing Automation.

Marketing Automation is a tool quickly gaining popularity among businesses looking to improve upon and automate digital marketing efforts. However, marketing automation not only has the capabilities to carry out automated digital marketing operations but is used simultaneously as a resource for companies to capture, nurture and develop prospective leads into customers from the first interaction and all future interactions including purchases, form fills and more. As of today, 50% of the nation’s largest companies currently utilize Marketing Automation for both purposes.

Kevin has been a proponent of Marketing Automation since early 2014, using the technology to assist in lead generation for Biznet Digital’s sales and marketing efforts. Kevin will use this event to enlighten business owners, executives, marketers and sales personnel on the proper steps to use Marketing Automation to generate more leads, turn leads into prospects and prospects into sales. Marketing Automation does not stop once a sale has occurred but will continue to work at nurturing current and future customers during each interaction with a business.

“We’re passionate about helping businesses grow. Small businesses need the most help. Attracting and qualifying leads is more difficult than ever and utilizing smart marketing technology can make a tremendous difference,” says Kevin. He goes on to say, “Now these tools are available to small businesses and affordable for everyone. Those that don’t adopt these technologies will find themselves losing market share to their competitors.”

How to Create the Ultimate Lead Machine will be held at Automation Alley which can be found at 2675 Bellingham Dr. in Troy, MI 48083. Attendees can register online at or day of the event from 9:00am to 9:15am. The seminar will start at 9:30am and will run until noon, including lecture and allotted time for Q&A.

About Biznet Digital
At Biznet Digital, we embrace the communication shift empowered by the Internet. Since 1994, we have adapted to advancements in marketing technologies and are passionate about helping clients utilize the proper tools to grow. Biznet's goal is to help small and mid-size B2B companies create the Ultimate Lead Machine, a system that generates and nurtures qualified leads from awareness to consideration to sales, the first time and the next. We help businesses achieve this by providing sales & marketing technologies, including Marketing Automation training and support for marketing services such as content development, digital advertising, social media management, and website and mobile app development. Interested in advancing with Biznet? Visit or call (248) 560-9000 for more information.

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Kevin Krason
Biznet Digital
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