Creative Group Appoints Jonathan Irvine as Senior Vice President, Business Development

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Jonathan Irvine leads business development for Creative Group, Inc.

Creative Group, Inc., a performance solution company, today announced that effective immediately, Jonathan Irvine will become the company’s senior vice president, business development.

“Jonathan’s extensive performance management leadership experience will help continue the growth we’re seeing across all our service categories” said Janet Traphagen, Creative Group president.

Irvine will lead the company’s Sales and Performance Management teams and utilize his experience to guide the further expansion of Creative Group’s performance management platforms. Creative Group offers a broad range of solutions designed to align the behaviors of employees, sales forces and customers with desired results.

“I’m excited to be surrounded by the seasoned, talented Creative Group team and the diverse client portfolio that they have amassed over the past 45 years,” Irvine said. “I look forward to working with clients to help them drive to their business objectives using solid performance management strategies.”

About Jonathan Irvine

Irvine has been in the marketing and performance management industry for over 25 years in various roles, including entrepreneur, salesperson and corporate leader. Irvine began his career in the advertising industry and founded his own agency. He later shifted to the performance management industry, joining PMH Caramanning as an account executive. Within four years, he was named president and chief operating officer. He was most recently group president, engagement & recognition for Summit Group. Irvine has considerable experience designing performance solutions in multiple industries including automotive aftermarket, information technology, office furniture & systems, finance, insurance, and industrial supply.

About Creative Group

Creative Group, Inc., a Direct Travel company, is a full-service performance improvement company focused on meeting and event management, group incentive travel and individual recognition solutions. The company’s offerings comprise broad range of performance solutions, including employee recognition, sales incentives and customer loyalty; travel procurement; event branding and marketing; meeting logistics and program execution; development of success metrics; and strategic meeting management strategies. It serves clients in financial services, healthcare, insurance, manufacturing, retail, technology and more.

An industry leader, Creative Group has been named one of MeetingsNet’s top 25 U.S. Meeting and Incentive Companies each year since its inception in 2007.

Employing over 150 people, the company is headquartered in Appleton, Wisconsin, and has a large office in the Chicago suburb of Buffalo Grove, Illinois. Additionally, satellite offices are located in Detroit and Los Angeles.


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Shireen Moore
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