GrooveCar Partners with Affinity Federal Credit Union

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Auto buying resource for credit unions continues growth pattern

GrooveCar Direct (, the leading auto buying resource for the nation’s credit union industry, just announced a partnership with Affinity Federal Credit Union, Basking Ridge, NJ. (

“The GrooveCar Direct program provides credit unions with the ability to grow their auto loan portfolio from within while providing their members with the best data, research and value in the auto buying market,” stated Robert O’Hara, GrooveCar vice president of strategic alliances. “Additionally, our program provides the relevance credit unions so desperately need in order to communicate effectively to their membership while increasing loan growth and product-per-member ratios.”

Nationally, credit unions are realizing tremendous growth opportunities by engaging their members with an auto buying resource to drive interest and deliver business. “The GrooveCar program was the competitive edge we were looking for to capture more of our members’ auto loans. The auto buying service delivers all the resources and interactive functions consumers expect when shopping for a vehicle online. We are confident we will close more loans and are excited to connect with these members that we never had access to before,” Theresa Williams-Barrett, Vice President of Consumer Lending and Loan Administration.

Affinity Federal Credit Union is a committed long standing financial organization that provides superior benefits and value to its members. GrooveCar’s auto buying resource is a welcomed addition of auto research and buying services members can take advantage of. “We are thrilled to have developed such a valuable comprehensive auto buying resource that will serve up everything consumers expect to have access to – research and comparison tools, build out features, car values and history reports – but branded to Affinity while cross promoting the other related products they offer,” stated O’Hara.

The process to go “live” with GrooveCar is very seamless with online and phone support as well as comprehensive training session that takes under an hour. “The staff at GrooveCar walked us through all the steps to get the site online, functioning and how to market to our members using best practices. It was simple to go live and required minimal resources, which is always a benefit to any program you implement,” added Williams-Barrett.

Affinity Federal Credit Union founded in 1935 is member-owned with more than 135,000 members. It is the second largest credit union in New Jersey with assets over $2.3 billion; Affinity is comprised of 5,100 businesses, organizations and clubs throughout 15 branches in New Jersey. It is one of the nation’s 100 largest credit unions.

About GrooveCar
Founded in 1999, the privately held GrooveCar provides a comprehensive array of automobile and automotive services and products – shopping, buying, leasing, financing, ownership – for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at

About GrooveCar Direct
GrooveCar Direct was created expressly to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at

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Karen Johnson
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