Severna Park, Maryland (PRWEB) July 29, 2015
Vanity numbers are a combination of numbers and alphabets that spell out words or are in easy to remember numerical patterns. Vanity numbers first emerged in the 1970s as an add-on feature with popular phone providers and toll-free number services. They started to gain momentum in the 1980’s when the FCC mandated that all toll-free numbers be portable (transferable) between providers. Many people thought that vanity numbers would lose value in the past decade as more calls are now placed over mobile phones where numbers are easily saved and remembered and most people find businesses online through search engines. However, vanity numbers continue to thrive as ads on the radio and TV need to be shorter and shorter to keep attention and vanity numbers have become a matter of prestige among businesses and their customers.
Many of CallTrackingMetrics customers are seeking vanity numbers to demonstrate they are an established business and to increase the conversion rate from their ad campaigns. Studies have shown that by using a toll free vanity number, businesses can receive up to 14 times the call volume than ad campaigns using a regular phone numbers. By using these numbers in conjunction with a CallTrackingMetrics advertising tracking campaign, customers can track how effective the vanity numbers are in elevating responses from an ad as well as statistics about the performance of their contact center.
CallTrackingMetrics, founded in 2008 by Todd and Laure Fisher, was launched to assist advertising agencies and businesses track which advertising sources are converting into phone calls. CallTrackingMetrics now provides a full service call tracking and cloud based contact center management solution. With over 20,000 customers in 30 countries worldwide, CallTrackingMetrics has gained much of its popularity for excellent customer service, easy to use software, and the ability to integrate with major services such as Google Analytics, Adwords, Salesforce, Optimizely and Wordpress. Their simple, pay-as-you-go pricing includes features like the softphone, whispers, keyword spotting, and website visitors matched to each call.