“Our mission is to invigorate the Renew Life brand, and create more brand unity across multiple digestive categories,” said Bonnie Cooper, vice president of marketing at Renew Life. “The new packaging reinforces our leadership in digestive wellness."
Palm Harbor, FL (PRWEB) July 28, 2015
Renew Life™, empowering individuals to elevate their quality of life through better digestive health, today revealed its inspiring, attractive new logo and package designs. Renew Life’s comprehensive digestive care product mix includes high-fiber formulas, digestive aids and enzymes, internal cleansing programs, and its high-potency probiotic line, Ultimate Flora™.
“Our mission is to invigorate the Renew Life brand, and create more brand unity across multiple digestive categories,” said Bonnie Cooper, vice president of marketing at Renew Life. “The new packaging reinforces our leadership in digestive wellness, and will continue to help build brand loyalty.”
Renew Life’s new package design features include:
- Updated Renew Life “sun” logo
- Prominent Renew Life branding
- New, more consumer-friendly brand voice and tone
- Better segmentation within categories
- Easy-to-understand educational information
- Potency guarantee until expiration on every single product
Renew Life’s new segmentation adds visual devices to improve the shopper experience and better enable consumers to select the best formula for their needs.
The new packaging will debut with its flagship probiotic line - Ultimate Flora - starting this month. Its other digestive supplement categories, including internal cleansing, fiber, and digestive aids and enzymes, will show up on store shelves starting in September and October.
For more information, please visit renewlife.com.
About Renew Life
Renew Life™ empowers individuals to elevate their quality of life through better digestive health. For nearly two decades, Renew Life has been a leading provider of natural digestive wellness supplements designed to help people achieve optimal health from the inside out including high-potency probiotics, high-fiber formulas, digestive aids, enzymes, and internal cleansing programs.* The company’s commitment to delivering pure, potent and efficacious products designed for comprehensive natural digestive care has made Renew Life one of the largest digestive wellness supplement providers in North America. For more details on Renew Life’s award-winning products visit http://www.renewlife.com.
About Ultimate Flora
Renew Life™ delivers high-potency probiotic support. Its Ultimate Flora™ is the #1 probiotic brand in health food stores† and is also a top brand in food, drug and mass market retailers nationwide. Winner of numerous awards for quality, effectiveness and consumer satisfaction, the Ultimate Flora line includes over 30 unique multibillion-count probiotic supplements for everyday care, extra care and targeted care.* Each formula combines multiple scientifically studied strains of probiotic cultures including Bifidobacteria and Lactobacilli to help relieve occasional digestive issues gas and bloating, promote regularity, and support digestive and immune health at any age.* For more information about Ultimate Flora Probiotics, click here.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
†Based on SPINS Natural Channel data, unit sales 52 weeks ending 6-14-2015.