Underground Elephant Releases Industry’s First Dynamic Call Bidding Marketplace Software

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San Diego’s fastest growing marketing technology company, Underground Elephant, recently announced the launch of its Call Bidding Marketplace, adding another innovative product to its comprehensive portfolio of enterprise-grade marketing and sales solutions.

Underground Elephant San Diego Marketing Technology Company
Call performance varies widely across vendors, so we think price should too. Moving past simple demand-based pricing, we share vendors’ performance data and allow our clients to bid based on the expected sales conversion rates of the calls themselves.

Underground Elephant’s software development team, ue.co, built the Call Bidding Marketplace (CBM) platform to help large enterprises improve their customer acquisition efforts, strengthening connectivity between sales teams and prospective customers. Using the CBM platform to purchase inbound calls, sales teams experience 100% prospect contactability, completely sidestepping the process of selecting, purchasing, and working leads. Moreover, businesses can now assess the potential value of a live call before they accept it, giving them greater control over marketing spend and ROI.

Combining real-time performance indicators with dynamic pricing mechanisms, the CBM represents a dramatic departure from the industry’s traditional model of fixed-price inbound calls. “Not all calls share the same value. Backend data indicates that call performance varies widely across vendors, so we think price should too. Moving past simple demand-based pricing, we share vendors’ performance data and allow our clients to bid based on the expected sales conversion rates of the calls themselves,” said Jason Kulpa, CEO of Underground Elephant.

The CBM platform enables sales teams to place orders through a centralized customer acquisition application, supporting their unique campaign needs by targeting consumer demographics from preferred vendors. Moreover, businesses can now accept or deny a prospective live call before they receive it, allowing them to assess potential value beforehand. The platform and its various innovations constitute yet another SaaS solution developed by Underground Elephant for its enterprise partners and their national sales teams.

The platform was built to be fully scalable, serving any industry with large companies eager to increase both revenue and efficiency by streamlining the way they connect with high-intent, pre-qualified audiences. “As a team of technologists and problem solvers, we share a sense of collective accomplishment when new features are added to our technology portfolio. We're excited to see the CBM platform become an immediate hit among our clients," added Keola Malone, CTO of Underground Elephant.

About Underground Elephant

Headquartered in San Diego, California, Underground Elephant is a full-suite SaaS company that has been building enterprise-grade Internet software since 2008. With a commitment to exceptional performance, it is transforming large-enterprise marketing and sales.

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Jarrod Russell
@uelephant
since: 04/2009
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