‘First Look’ of EAST, Miami - a Sneak Peek of What’s to Come this Winter 2015

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EAST, Miami Reveals Highly Anticipated First-Ever Photo Renderings of its Lifestyle Hotel Located in the Heart of Brickell City Centre.

Quinto La Huella Terrace

"Brickell is a burgeoning area for young professionals and cosmopolitan tourists alike. Our brand caters to the tech-enabled, modern traveler and EAST, Miami will offer guests advanced amenities and services that suit their needs.”

EAST, Miami, a lifestyle hotel, is pleased to release the first-ever photo renderings of the highly anticipated hotel slated to open this winter 2015 at Brickell City Centre – Swire Properties Inc’s $1.05 billion mixed-use development in Miami's Brickell district. The images reveal a glimpse of the hotel’s signature restaurant, Quinto La Huella, a guestroom and the pool.

Staying true to the brand’s DNA, the hotel will offer a distinctive and unconventional experience for individually minded travelers who seek innovation, style and personalized service. It will be the hotel group's first property in the United States and the third hotel under the EAST brand, after the successful openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013.

THE DESIGN
EAST, Miami is deliberately designed to be different. Designed by award-winning architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will offer 352 guestrooms to include eight suites and 89 one, two-, and three-bedroom residences, which are essentially long-stay hotel rooms with kitchen, laundry facilities and access to the amenities and services of the hotel. Ranging in size from 300 to 1,800 square feet, all rooms, suites and residences will feature balconies, contemporary interiors, and floor-to-ceiling windows with spectacular views of Miami and Biscayne Bay. EAST Miami’s signature restaurant, Quinto La Huella and the hotel’s rooftop bar, Sugar are designed by Los Angeles-based Studio Collective.

Guests of EAST, Miami can expect to experience the local community’s eclectic and international street life, art installations and urban culture showcased throughout the property.

"Brickell is a burgeoning area for young professionals and cosmopolitan tourists alike. Our brand caters to the tech-enabled, modern traveler and EAST, Miami will offer guests advanced amenities and services that suit their needs,” says Brian Williams, Managing Director of Swire Hotels. “Guests will feel energized and comfortable here as we’ve designed this hotel with cutting-edge technology, design, guest room and pool options, and lively restaurants and bars to enhance their lifestyles and travel experiences.”

THE EAST EXPERIENCE    
Created for unconventional travelers looking for a fun and relaxing place to stay, EAST, Miami will feature a paperless arrival and departure service as well as a one-stop, front-desk Guest Experience team. Complimentary WiFi is available throughout the property for all guests. The hotel’s premiere lobby café and bar, Domain, will feature freshly brewed coffee, light bites and an array of fine wine & spirits.

Swire Hotels will bring its award-winning expertise to the restaurant and bar mix by offering guests a traditional Uruguayan parrilla experience at its signature eatery, Quinto La Huella. Martín Pittaluga, Gustavo Barbero, and Guzmán Artagaveytia, illustrious owners of one of Latin America’s most famous beachside grills, Parador La Huella, are bringing their fire to Miami to create their first outpost outside of Uruguay. The restaurant will be located on the hotel’s fifth floor and boast beautiful indoor and outdoor seating, stunning views, a stone hearth oven and a sushi bar.

Alongside two restaurants, a poolside bar & lounge and a rooftop destination bar, EAST, Miami will offer versatile meeting rooms and banquet halls suitable for any type of event. Four workshops located on the 6th floor, ideal for small meetings and breakout rooms, will range in size from 640 square feet to 840 square feet. The 38th floor will house two 1,400-square feet pre-function spaces, Rise and Set, and a 400-square-foot boardroom, High Noon. On the 39th floor, the hotel will feature a 3,400 square-foot ballroom known as The Crush, with 270 degrees of ocean and urban views. The Shrubbery and Sugar are ideal for any outdoor events and occasions, thanks to Miami’s all-year round tropical climate. All of EAST, Miami’s event spaces will feature floor-to-ceiling windows, complimentary WiFi access, the latest audio-visual equipment, and technical support.

To complete the ultimate guest experience, EAST, Miami’s state-of-the-art fitness center and pool deck will accommodate every guest’s needs. The hotel’s gym, BEAST (Body by EAST), will feature the latest equipment and will be accessible 24-hours a day to cater to guests’ preferred fitness regimen. The unprecedented 20,000-square-foot outdoor pool deck area will feature four unique pool experiences (lap pool, spa pool, cold plunge and hot tub) so all guests can utilize the space.

THE NEIGHBORHOOD
EAST, Miami is nestled in the heart of Brickell City Centre and between the eclectic and culturally rich upscale areas of Brickell’s urban neighborhood of greater Downtown Miami and South Florida's major financial district. Guests of EAST, Miami will have plenty of options to stay entertained throughout their trip since the hotel is conveniently located in Brickell City Centre, which will offer a plethora of high-end retail shops, a movie theater, restaurants & bars, spas and more.

The fashionable guests of EAST, Miami, will have a lot to look forward to next year – Brickell City Centre's recently announced that two luxury brands, Valentino and Chopard, will be joining its open-air shopping center, developed by Swire Properties Inc, along with Whitman Family Development and Simon Property Group. The company also released other exciting retailers coming to Brickell City Centre, including a mix of contemporary American and international brands: yoga and fitness apparel chain lululemon athletica, Italian casualwear brand and celebrity favorite Harmont & Blaine, American lifestyle retailer of premium men's and women's footwear, bags, outerwear, eyewear and accessories, Cole Haan, handmade Italian sunglass retailer Illesteva and Colombian swimwear designer OndadeMar. Additional retail news is slated to be released by Swire Prosperities Inc, in the coming months.

Brickell City Centre’s first phase of development includes a luxury shopping center, two residential towers, EAST, Miami, a wellness center, and a Class A office building. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of completion is scheduled for the end of 2015. A second phase of construction will begin in the first quarter of 2016.
About EAST, Miami

EAST, Miami is Swire Hotels’ first property in the United States and the third hotel under the EAST brand, after the successful openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013. Designed by award-winning architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will offer 352 guestrooms to include eight suites and 89 one, two-, and three-bedroom residences, which are essentially long-stay hotel rooms with kitchen and laundry facilities. Created for travelers looking for a contemporary, fun and relaxing place to stay, EAST, Miami will feature a paperless arrival and departure experience and a one-stop front-desk Guest Experience team. The hotel boasts its signature restaurant Quinto La Huella; a poolside bar & lounge and a rooftop destination bar called Sugar; meeting and banquet rooms with bay and city views; an outdoor pool deck which can be used for private events; and a 24-hour fitness center. In addition to these amenities, travelers will enjoy the property’s floor-to-ceiling windows, multi-control panel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property, and the largest average room size among hotels in Miami.

About Swire Hotels and Swire Restaurants
Swire Hotels has been created to manage soulfully individual hotels in Hong Kong, Mainland China, the United Kingdom and the USA, providing a characterful experience for well-travelled, individually minded travellers who seek originality, style and personalised service. We create distinctive hotels with a sense of place that break with convention.

The company’s first hotel, The Opposite House in Beijing, opened in 2008 and was followed by The Upper House, Hong Kong, and then by EAST, Hong Kong and EAST, Beijing. The Temple House in Chengdu is due to open in July 2015 and EAST, Miami in Q4 2015.

Swire Hotels has also created a stylish collection of locally inspired hotels in the UK: the first Chapter Hotel, The Montpellier Chapter, opened in Cheltenham in 2010 and was followed by The Magdalen Chapter in Exeter.

A restaurant division was set up in 2013 to manage the company’s stand-alone restaurant operations. Our first restaurant Plat du Jour opened in November 2013 followed by Public and Ground Public in Quarry Bay and The Continental in Pacific Place which opened in October 2014.

About Brickell City Centre
Brickell City Centre is a landmark $1.05 billion, 5.4 million-square-foot mixed-use development in downtown Miami from Swire Properties Inc, one of South Florida’s leading international developers of real estate known for its $1 billion master-planned development of Brickell Key. The project’s first phase includes a luxury shopping center, two residential towers, a hotel with serviced apartments, a wellness center and a Class A office building. The project is LEED®-registered for Neighborhood Development – currently one of the largest in the U.S. Sustainability elements include the exclusive CLIMATE RIBBON™, an elevated trellis composed of steel, fabric and a continuous surface of glass that will connect all components of the development and create a comfortable microclimate for shoppers. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of completion is scheduled for the end of 2015. A second phase of construction will begin in the first quarter of 2016. More information is available at http://www.brickellcitycentre.com.

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Madelyn Alster
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