FiveStar Gourmet Foods Launches Two New Fresh Salad Lines at Costco

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FiveStar Gourmet Foods launches Simply Fresh Gourmet and Simply Fresh Organic salad lines.

Simply Fresh Organic and Simply Fresh Gourmet

We start in the fields with fresh, clean ingredients, capture that freshness, and deliver it overnight to their stores. It’s not rocket science, it’s Simply Fresh.

FiveStar Gourmet Foods, a culinary-focused provider of fresh and frozen prepared foods, has launched two new gourmet salad lines: Simply Fresh Organic™, featuring non-GMO, Certified Organic ingredients and Simply Fresh Gourmet™, featuring non-GMO conventional and organic ingredients — both with no artificial ingredients or preservatives. Both lines are now available at Costco.

"We created these two salad lines to fill a major void in the marketplace for affordable gourmet salads. Our retail partners were also asking us to combine our restaurant quality expertise with our organic capabilities for the fresh salad segment. We responded with a great lineup of salads, and the corresponding consumer response has been overwhelming, with sales significantly outpacing our initial projections.

"We collaborated closely with Costco to customize products that their members would love. We’re a culinary driven company with a team of culinary professionals that are continuously pursuing the best dining experiences possible. Combining our love for great food with Costco’s understanding of consumers’ tastes created a perfect pairing," says founder and CEO Tal Shoshan, himself a classically trained chef.

To achieve this level of success, Shoshan and his team of chefs gather only the freshest ingredients and formulate all of FiveStar’s recipes to reflect freshness, and quality featuring the best of California’s farms and fields.

"We source the best produce, and our facilities are strategically located near our growers. Produce picked the night before arrives at our state-of-the-art facilities in the early morning, where it’s prepared and packaged with our freshly made gourmet dressings and a wide array of salad toppings.

"Advanced modified atmosphere packaging ensures extended shelf-life without the use of preservatives, so the product arrives and stays fresh until it can be enjoyed," says Shoshan. He is very proud that all packaging materials used in FiveStar’s Salads are from recycled sources.

While innovative packaging, focused food safety, and quality assurance are key to FiveStar’s success, in the end…it is the crunch of fresh-picked romaine lettuce coated with creamy garlic Caesar dressing… the sweet and spicy flavors in the mango vinaigrette over quinoa, cranberries, pepitas and super greens… the rich earthiness of sun-dried tomato chipotle dressing on their top selling Santa Fe Chicken Salad… that keep consumers coming back for more.

Shoshan summed it up: “While developing our new Simply Fresh salad lines for Costco, we realized it wasn’t a complicated process. We start in the fields with fresh, clean ingredients, capture that freshness, and deliver it overnight to their stores. It’s not rocket science, it’s Simply Fresh”.

About FiveStar Gourmet Foods
FiveStar Gourmet Foods has over 20 years of success in the prepared fresh and frozen food industry. An innovator in providing healthy products, using recycled packaging material and exceeding industry standards for food safety, FiveStar has achieved both organic certification and the highest quality and food safety certification of SQF Level 3. Learn more at: FiveStarGourmetFoods.com

For details and product availability contact FiveStar Gourmet Foods at (877) 546-8763 or info(at)fivestargourmetfoods(dot)com

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Steve Fleckenstein
@FiveStarGF
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Five Star Gourmet Foods
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