IDENTIGENE provides families with essential and often life-changing information. I’m proud this new video helps facilitate conversation around paternity questions and DNA answers.
St. Louis, MO (PRWEB) July 29, 2015
National Sales Solutions, (NSS), a leading provider of sales, marketing and supply chain management for consumer packaged goods companies, announced the introduction of a new consumer video from IDENTIGENE, dubbed “Why Do You Need a Paternity Test?”
In the video, IDENTIGENE asks customers, “Why Do You Need a Paternity Test?” Americans are delaying marriage and single parenting is on the rise. However, studies show a father’s role in child rearing is highly valued. The new video from IDENTIGENE illustrates a wide variety of reasons to get a paternity test, but the best reason is because it’s important to the child.
IDENTIGENE is a pioneer in direct access, or at-home, paternity testing. IDENTIGENE was the first to introduce direct-to-consumer DNA testing - a move that has revolutionized the DNA testing industry, bridging the gap between consumer questions and laboratory answers. In 2007 IDENTIGENE became the first DNA Paternity Test kit offered at retail stores nationwide. Today, it is the #1 brand paternity test in America, and can be found in major pharmacies and supercenters. See the company’s website for specific store locations.
Angie Echele, Executive Vice President of National Sales Solutions notes, “IDENTIGENE provides families with essential and often life-changing information. I’m proud this new video helps facilitate conversation around paternity questions and DNA answers”
About National Sales Solutions
Founded in 1998 and headquartered in St. Louis, Missouri, National Sales Solutions is a leading provider of sales, marketing and supply chain services to consumer packaged goods (CPG) companies. We serve a diverse group of global clients and provide each with personal attention to their specific goals. We help clients launch new products, expand into new retailers, grow current sales or enter the U.S. market from abroad. National Sales Solutions offers a complete solution, serving most retail channels, including Food, Drug, Mass, Club, Dollar, Specialty, and major online retailers. For more information please visit http://www.NationalSalesSolutions.com.
National Sales Solutions