Optimove Selected by Leading Online Retailer LuckyVitamin to Manage Personalized Customer Marketing

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LuckyVitamin chose Optimove because of the system’s predictive customer behavior modeling and retention campaign automation

Optimove enables marketers to manage and automate multi-channel customer marketing plans based on predictive micro-segmentation technology.

Optimove, a provider of automated retention marketing solutions for customer-centric businesses, announced today at eTail East 2015 in Boston that health and wellness e-retailer LuckyVitamin chose the Optimove software to manage its customer retention operations. LuckyVitamin joins other e-commerce brands, such as Nelly, La Perla, GetWinesDirect and Navabi, as Optimove users.

Optimove enables marketers to manage and automate multi-channel customer marketing plans based on predictive micro-segmentation technology. Optimove helps maximize revenues and customer lifetime value by automatically personalizing, executing and evaluating a complete framework of customer-data-driven campaigns. Optimove delivers highly-personalized multi-channel campaigns via the Web, email, SMS, push notifications, in-game messaging, Facebook Custom Audiences and other channels. By allowing marketers to imagine, design and execute both pre-scheduled and real-time (customer-activity-triggered) campaigns, Optimove makes it easy to deliver the right message to the right consumer at the right time, increasing customer spend and engagement while reducing churn.

“Our wide range of health, nutrition, fitness and beauty products caters to an even wider range of consumers,” said LuckyVitamin Sr. Director of Ecommerce, Rich Zapf. “To give our customers the best experience with our brand, we need the ability to easily and effectively communicate with each individual customer on the basis of his or her historical activity, as well as predicted future behaviors. We went with Optimove because its dynamic predictive customer segmentation and campaign automation deliver a unique end-to-end system for accomplishing this goal.”

“LuckyVitamin is the ideal Optimove user,” said Optimove CEO, Pini Yakuel. “The company cares deeply about their customers and understands how micro-segmentation-based customer communications are the perfect way to build and strengthen customer relationships. We are proud to be partnering with such a customer-focused company, and look forward to working with many more successful e-retailers in the North American market.”

Optimove has been proven to help its clients achieve an average increase of 15% in customer spend while driving retention rates up 17% and re-activation rates up 20%. Meanwhile, churn rates show an average decline of 12%. In total, the company works with more than 150 clients in retail, social gaming, online casino gaming, trading and other verticals. In 2014 Optimove delivered more than 670 million marketing messages on behalf of its clients.

About Optimove
Optimove is the leading retention automation platform, used by over 150 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of data to enable marketers to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web, Facebook and other channels. Optimove’s unique customer modeling, predictive micro-segmentation and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by brands of all sizes in a variety of industries. The company has offices in Tel Aviv, New York and London. More information is available at http://www.optimove.com.

About LuckyVitamin Corporation
LuckyVitamin Corporation is a leading global online retailer of health and wellness products, herbal supplements, sports nutrition and health foods. Striving to bring good health to the masses, LuckyVitamin offers premium quality products at exceptional prices. The third-generation, family-run business is based in Pennsylvania and has been delivering thousands of different natural wellness products via its website since 2005. Visit their online store at http://www.luckyvitamin.com.

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Matt McAllister
Fluid PR

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Matt McAllister
Fluid PR, Inc.
+1 (510) 229-9707
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Fluid PR & Communications
since: 02/2012
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