Same Great Pilates Studio, New Brand - Rock the Reformer

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Potomac Pilates unveils its new name and brand - Rock the Reformer

Rock the Reformer Logo

Potomac Pilates, an elite Washington, D.C. metro area-based Pilates studio, is excited to announce a company rebrand, changing its name to Rock the Reformer ® by Potomac Pilates. On Thursday, July 30, Potomac Pilates will unveil its new name, logo, and website - http://www.RockTheReformer.com. Rock the Reformer ® by Potomac Pilates will continue to offer the same classes and personal experiences their clients know and love - just with a new name! A rebrand is the next natural step for the business as it continues to grow and expand across the region and beyond.

Since 2006, Potomac Pilates has grown to three locations, over 220 classes weekly, and 250 clients daily, making it one of the region’s busiest, most successful, and easily recognizable Pilates brands.

Potomac Pilates was voted ‘Best Pilates Studio’ in Washingtonian Magazine’s ‘Best of DC’ July 2015 issue. The organization currently runs three separate reformer Pilates studios in Chevy Chase, MD, the Palisades neighborhood of Washington, D.C., and its flagship location in Potomac, MD. With its continued success, Rock the Reformer ® by Potomac Pilates will open a fourth location in Mclean, VA in fall of 2015, appealing to prospective clients in McLean, Tysons Corner, Arlington, and Falls Church, VA. All classes at each location are taught using reformer machines. The reformers add resistance to workouts to help build strength without adding bulk.

Changes have been made to the studio’s logo, which now incorporates one of the most important pieces of the reformer – the spring – to represent flexibility and strength, two core principles of the Pilates practice. The new website http://www.RockTheReformer.com, will seek to increase the studio’s online presence and make it easier for both current and future clients to access information, class schedules and sign up for classes.

Rock the Reformer ® by Potomac Pilates reflects the studio’s commitment to provide elite reformer Pilates classes in an innovative, upscale, and intimate environment. Clients will be able to recognize the same quality service and standards with the new branding that they have come to expect with Potomac Pilates.

About Rock the Reformer ® by Potomac Pilates:

The mission of Rock the Reformer ® by Potomac Pilates is to provide an upscale fitness experience combined with an intimate, inspiring, and accessible way of instructing Pilates in Washington, D.C., its surrounding areas, and beyond. To nurture and tone every client's mind and body one breath, one exercise, one Pilates class at a time.

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Samantha Meyer

Molly Shedlesky
The Webster Group
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