ASAP BioPharma Conference Explores Evolution of Partnering in the Rapidly Evolving Ecosystem

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Partnering executives in life sciences and healthcare will address challenges and opportunities of “Alliance Expertise at the Forefront: Leadership for the Ecosystem” at ASAP’s annual event to be held Sept. 9-11 at Revere Hotel in Boston

The Association of Strategic Alliance Professionals (ASAP), the world’s leading professional association dedicated to the practice of alliance management, announced the theme and program for the 2015 ASAP BioPharma Conference, the organization’s annual event attended by partnering executives from around the world who work in life sciences and healthcare. “Alliance Expertise at the Forefront: Leadership for the Ecosystem” is the theme of the three-day conference at the Revere Hotel, Boston Common.

“The healthcare and life sciences industries are going through a profound metamorphosis and alliance executives need to prepare for significant adaptation,” said Michael Leonetti, president and CEO, ASAP. “This year once again will be the pivotal event for partnering executives in biopharma and its ecosystem, as our conference will discuss drivers in the ecosystem that are causing fundamental shifts, such as new technologies, demographic and lifestyle changes, shortages in resources, and scientific, regulatory, and market forces. We’ll explore the questions of why alliance managers need to get ahead of this shift, why these ecosystems are beginning to emerge now, how they differ from traditional markets, what new incentives will emerge, and the best ways for individual organizations to respond.”

Registration for the 2015 ASAP BioPharma Conference begins at 7 a.m. Wednesday, Sept. 9. For an additional fee, attendees can attend one of three pre-conference developmental workshops taking place from 10 a.m. to 4 p.m., including a CA-AM Certification Exam Prep Workshop given by Ben Gomes-Casseres, CSAP, author, alliance strategy consultant, and Brandeis University professor.

Opening remarks will kick off the main conference at 4:45 p.m., followed by a late afternoon conference keynote, “Taking on a Silent Killer through Partnership and Big Data” by Niven R. Narain, co-founder, president, and chief technology officer at Berg Health. The Boston-based biopharma company is known for its use of big data and artificial intelligence algorithms to isolate the root causes of disease and develop personalized treatment options for patients. The day concludes with a reception to meet and greet partners and colleagues and network among some of the industry’s leading alliance professionals.

Thursday morning kicks off with two plenary sessions in an engaging new format, “ASAP Quick Takes,” designed after the renowned “TED Talks.” The presenters will provide state-of-the-art information on the sea change taking place. Heather Fraser, global life sciences & healthcare lead at IBM’s Institute for Business Values, will discuss developments and recent findings in the industry: “Redefining Partnering in the Healthcare and Life Sciences Ecosystem.” Cindy Warren, vice president of alliance management at Janssen Pharmaceutical Companies of Johnson & Johnson, will provide the necessary tools for today’s alliance professional in “Alliance Leadership for the Healthcare Ecosystem.”

The second half of the morning is devoted to “Deeper Dive” sessions with more in-depth speaker presentations and peer exchanges in solution-focused roundtable discussions. Fifteen educational sessions, starting that afternoon and ending the following day at noon, include interactive presentations, mini-workshops, and expert panels discussing essentials and current skills for the alliance professional.

Among the sessions to be offered: “From the User's Perspective: An Alliance Management Center of Excellence Success Story” presented by three directors from Takeda Pharmaceuticals; “Managing the Three-Legged Stool: Science, Compliance and Alliance,” by Stephanie Loranger director, project planning and execution at the Broad Institute; “Why Did They Do That? Understanding How Corporate Culture Influences Alliance Behavior,” by Annie Bedard, CA-AM, chief business officer at ZapRX; and “Blockbuster Product, Fragile Alliance: Leading the Drive for Change,” by Christine Carberry, CSAP, senior vice president, quality, technical operations, program and alliance management at Forum Pharmaceuticals and Jan Twombly, CSAP, president, The Rhythm of Business, Inc.

ASAP’s annual BioPharma Conference attracts partnering executives, academics, innovators, managers, patient advocates, service organizations, and other life sciences and healthcare representatives from countries around the world. For more information regarding session offerings and registration for this conference, visit

About ASAP
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance management and partnerships. Founded in 1998, the organization provides professional development, networking and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Active global members include AbbVie, Astellas, AstraZeneca, Capgemini, Cisco, Citrix, Covance, Dell, Eli Lilly and Company, Huawei, IBM, the Janssen Pharmaceutical Companies, KPMG, Merck, Mission Pharmacal, NetApp, Novartis, Sanofi, SAS, Schneider Electric, Takeda, Verizon, VMware, The Warren Company, and Xerox. A complete list of global members is available at

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