London School of Marketing discusses the pros and cons of controversial marketing content

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LSM's latest blog explains the importance of creating strong content to stand out from competition.

A Case for Controversial Content

A Case for Controversial Content

For marketers, content is a great opportunity to express the personality of a brand, but that means it needs to have a voice, and it needs to be an interesting one.

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article weighing up the pros and cons of controversial marketing content, citing successful industry examples.

"For marketers, content is a great opportunity to express the personality of a brand, but that means it needs to have a voice, and it needs to be an interesting one," the article states. "Great content does not merely talk at an audience: it starts conversations. It needs to say something new, something that provokes a reaction. And in some cases, this means it needs to be controversial."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, LSM experts reveal that social media content is more likely to be shared if it evokes a strong response from its readers, provided marketers strike a balance between motivating and alienating their audience.

"When it comes to garnering the greatest reach for your marketing messages, there is no need to shy away from controversial topics and opinions," the article concludes. "Whether you want your readers to laugh, cry or scream, the important thing is to know your audience, and what it takes to make them engage with you and your brand."

Click here to read the full article.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
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