Mission Impossible: 100% Data Accuracy in Salesforce.com

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BoostOptix™ releases its free email productivity solution, BoostBasics™ that helps users add inbound and outbound emails automatically.

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“BoostBasics is the answer to the biggest problem for CRM Success, to make sure the data in salesforce.com is always accurate and up to date” declares Nate Bride, CEO at BoostOptix

BoostOptix (http://www.boostoptix.com) today announced the launch of its free productivity solution, BoostBasics™. Complementing productivity tools like Yesware and Cirrus, BoostBasics provides a time-saving application for the individual user, operations, and, most importantly, for the first line manager – all for free.

The solution, found on the AppExchange, captures all inbound and outbound email communication between the organization and its customers. BoostBasics does this automatically without any plugins or work for the entire organization and it is completely free for unlimited users.

“BoostBasics is the answer to the biggest problem for CRM Success, to make sure the data in Salesforce.com is always accurate and up to date” declares Nate Bride, CEO at BoostOptix. “What we found in our market research was that 65% of customer communication goes through email. Our focus is solving this manual problem with adding emails, especially the valuable inbound emails.”

Key features available in BoostBasics:

  • Attach inbound and outbound email in salesforce.com
  • Provides analytics on customer responsiveness
  • Create threaded email activities in salesforce.com
  • Works automatically across all email providers, with no plugins

“Why would BoostOptix give an unlimited free platform out to an organization?” asks Brian D’Agostino, VP Product Development BoostOptix. “We believe in the data! Once our customers install BoostBasics, we show them how valuable their data is in our premium product, BoostInsights™.”

Key features available in BoostInsights:

  • Analyze prospect inquiries directly from the email communication
  • Compare competitive discussion in emails to actual close ratios
  • Provide Account Level Analysis levels between a client and an account
  • Discover trends through a historical look-up to previous 12 months
  • End Users continue to use email with no change of behavior required

About BoostOptix:
BoostOptix is a sales productivity and email integration solution that helps the sales and management teams correlate email communication with each and every stage of the customer lifecycle. BoostOptix increases lead data accuracy and integrity and allows sales and management to focus on communicating with the customers more effectively and efficiently. For more information, go to http://www.boostoptix.com

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Elisabeth Buford
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