Sales & Marketing Enablement Leader, Mindmatrix to Participate in the CompTIA ChannelCon 2015

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Mindmatrix will be present at the conference to share its marketing and sales enablement expertise with MSPs and Other IT service providers.

Under its MSP Advantage Program, Mindmatrix offers IT service providers all the tools they need to sell their services effectively.

THE MSP ADVANTAGE PROGRAM: Sales & Marketing Enablement for MSPs

The CompTIA event brings together a cross-section of solution providers, vendors, distributors and channel partners who are working to operationalize their growth strategy and align their marketing and sales goals. Mindmatrix is proud to be a part of it.

Mindmatrix announces its attendance at CompTIA ChannelCon 2015, which will be held at The Hilton, Chicago (IL), on August 3rd through 5th. Several Mindmatrix executives will be participating in the Technology Vendor Fair and are looking forward to the event as an opportunity to meet with attendees to have a dialogue on the power of sales enablement, and the unique value of the Mindmatrix platform.

Harbinder Khera, CEO and founder of Mindmatrix, says “The CompTIA event brings together a cross-section of solution providers, vendors, distributors and channel partners who are working to operationalize their growth strategy and align their marketing and sales goals. Mindmatrix is proud to be a part of the event as we strongly believe in the concept of marketing-sales alignment as the key to sales success.” “This is also the third conference for IT service providers in the last two months that Mindmatrix has been a part of”, he added, hinting at how this customer segment is increasingly looking to take its sales and marketing efforts to the next level.

According to Harbinder, most IT service providers and MSPs, while being great at IT, just do not have the time, patience or skillsets required to dive into hardcore marketing and sales. “They are too busy working in the business to focus on the business”, says Harbinder”.

Mindmatrix believes The CompTIA conference to be a great platform to not just showcase its services, but also to understand the current challenges faced by IT service providers—one of Mindmatrix’s core customer group. Over the years, Mindmatrix has helped over 100 MSPs become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Mindmatrix understands the unique challenges MSPs face and how difficult meeting the demands of the sales cycle at every stage is, for an MSP.

Under its MSP Advantage Program, Mindmatrix offers IT service providers all the tools they need to sell their services effectively. Mindmatrix provides its MSP Advantage customers with all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

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Harbinder Khera
@Mindmatrix
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