Digital Marketing Experts Explain the Value of Social Media at REACH Digital Summit

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Acara Partners’ social media experts will hold a workshop at REACH Digital Marketing Summit to explain the best practices doctors and practice managers can implement for creating a strong online presence through social media. Social media efforts have shown impressive results in the medical aesthetic industry and understanding how social media integrates with a digital marketing plan is vital to the growth of a doctor’s or medical aesthetic owner’s business.

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Due to the immense popularity of social media—over 1.4 billion users are active daily on Facebook alone—businesses that are active on these platforms have access to a huge pool of potential customers they may otherwise miss out on.

John Powers, Digital Communications Director at Acara Partners, will be partnering with Kristen Malm, Content Writer at Acara Partners, to present the importance of a solid Social Media program within a medical aesthetics practice. Social media is one of the newest developments in digital marketing; dedicating the time to integrating social media into a business plan is crucial to remaining relevant among a growing online population of potential customers. At REACH Digital Marketing Summit, doctors and practice managers will learn how social media can open up new opportunities to converse and connect with audiences in ways that were impossible years ago.

Social media platforms allow medical aesthetics professionals to continue conversations with customers outside of their practice. John and Kristen will discuss how consistent activity on social media platforms including Facebook, Twitter and Instagram can help build a relationship with existing clients, and give doctors key insights on how to continue to grow their customer bases by reaching potential new customers. Due to the immense popularity of social media—over 1.4 billion users are active daily on Facebook alone—businesses that are active on these platforms have access to a huge pool of potential customers they may otherwise miss out on.

REACH Digital Summit, which will be held in Times Square on September 19 and 20, will demonstrate how practice managers and owners within the medical aesthetic field can increase business success and create meaningful relationships with their customers through various digital marketing techniques.

About Acara Partners
Francis and Colleen Acunzo are recognized pioneers in the medical aesthetics industry. Driven by their passion for success, this entrepreneurial husband-and-wife team applied their years of experience when they co-founded Acara Partners in 2003. Their dedication has established their firm as the industry’s quintessential, comprehensive business advisory, marketing, advertising and digital agency.

Acara’s team of experts integrates knowledge of strategic planning, digital marketing, web development, graphic design and social media management to drive growth, revenue and profits for their clients. With an impressive roster of over 165 current and past clients in major cities in most of the 50 states, as well as internationally, Acara Partners is known for helping to lead the impressive medical aesthetics industry growth spurt, as well their ability to double the revenue of many of the businesses they work with.

To learn more, please visit http://www.acarapartners.com.

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Janine Wilson
Acara Partners
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since: 03/2009
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