IT’SUGAR, World's Coolest Candy Chain, Brings Excitement to Their Fans with the Launch of a Newly Designed E-Commerce Website

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Visit http://www.itsugar.com for Even More Delectable Fun

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“We have been so fortunate to have been able to build such a loyal fan base that keeps coming back to our stores for more IT’SUGAR fun,” says Jeff Rubin, CEO and Founder of IT’SUGAR.

IT’SUGAR, the world’s coolest candy chain, brings even more fun to their fans with the launch of a newly designed e-commerce website. The new http://www.itsugar.com enhances the consumer experience with intelligent search functions, ratings and reviews sections and end user social media integration.

“We have been so fortunate to have been able to build such a loyal fan base that keeps coming back to our stores for more IT’SUGAR fun,” says Jeff Rubin, CEO and Founder of IT’SUGAR. “Our goal is to make it just as easy and fun for our fans to shop for their favorite candy over a few laughs with friends online.”

The superior functionality, developed by the premier e-commerce digital agency LYONSCG, includes an enhanced and intelligent search function that allows customers to find product with ease. Customers can also give input on products with the ratings and review function. In addition, consumers can share their favorite products through social media with a simple click of the button and add products to a “wish list” which can be shared for a future gift. Finally, for added convenience the new site automatically adjusts so that it can be viewed on both mobile and desktop devices.

With over a thousand indulgent confections and an array of irreverent novelty items, IT’SUGAR is “the place” to satisfy a sweet tooth, or get a gift for anyone that could use a good laugh. It is the home to some of the world’s largest boxes of candy and exclusive gifts that cannot be found anywhere else. Some of the newest exclusive items to hit the website include a larger “big kid” size of SOUR PATCH KIDS® in individual flavors, a 1.9 pound giant box, apparel and accessories. It has also never been easier to find lollipop sensation Chupa Chups in the US than at http://www.itsugar.com.

About IT’SUGAR
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as London, Panama, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a movement where life doesn’t have rules – the IT’SUGAR movement.

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Lauren Hedstrom
Fox Greenberg Public Relations
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