SmartZip Nominated for 2015 Inman Innovator Award as Its Predictive Marketing Solution Goes Mainstream with Increasing Broker Adoption

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On the heels of a major award nomination, SmartZip's unique SmartTargeting platform is also being adopted by brokers as a recruiting and retention tool.

SmartTargeting by SmartZip
For years, SmartTargeting has empowered agents to land listings, and we are excited to bring the same power of data and analytics to help brokers build their businesses as well.

SmartZip Analytics, Inc., the leader in predictive marketing technology for the real estate industry, is proud to announce its selection as a finalist for the 2015 Inman Innovator Awards, for the second year in a row. SmartZip’s SmartTargeting platform, which helps real estate agents and brokers win more listings by targeting the most likely home sellers, is nominated as one of the “Most innovative strategy, service, campaign or technology used for marketing.”

“Listings have always been the holy grail of the industry but they are extremely hard to get, especially in today’s market conditions, where identifying home sellers can be like finding needles in a haystack,” said Avi Gupta, president and CEO of SmartZip. “SmartTargeting’s focused approach of marketing to the most likely movers has already helped thousands of agents across the United States. We are thrilled at this recognition and honored to be included in the elite company of innovators who are shifting and disrupting our industry.”

SmartTargeting uses hyper-local algorithms to analyze big data, looking at thousands of attributes on homes, homeowners and neighborhoods to predict most likely sellers. The platform then helps agents target these top prospects with consistent branding and automated, multi-touch marketing campaigns. Even as SmartTargeting continues to gain accolades as a seller solution for agents, the platform is expanding as an innovative tool for brokers and owners looking for ways to grow their real estate offices.

Many brokers are realizing the power of SmartTargeting, both as a systematic way to grow listings with a team of agents, and as a recruiting and retention tool for their offices. RE/MAX Broker/Owner Jay Macklin in Scottsdale, Arizona, has integrated SmartTargeting into a Seller Lead Machine for his agents, who can pay to get scrubbed seller leads cultivated by this process. Jay gets a higher referral fee at closing, thereby offsetting his up-front cost of SmartTargeting while empowering his agents to land commissions and build a sustainable referral pipeline. Jay’s successful and unique lead cultivation programs have helped him recruit top talent to his office.

Other brokers, like Century 21’s Jim Beggins, are offering micro-territory farms that their agents can work, rather than parsing out individual leads.

“You can only get to know so many people, so I have historically recommended a small farm of 200-300 homes. But agents often try to farm large areas, thinking it will drive in more money,” said Beggins. “With SmartTargeting, my agents can work a larger area than I normally recommend, but are able to focus on a shortlist of vetted seller prospects within that area. This allows them to make more relevant connections and land more business without getting overwhelmed.”

In response to this growing adoption by brokers, SmartZip is building several broker-specific features to help them manage their participating agents and maximize listing wins. These features are part of a broader initiative to augment SmartTargeting with new smart CRM features that will arm its users with tools and apps to more effectively prospect, cultivate and follow up with prospects and convert them into listings.

“Brokers are competing against one another not just in the marketplace, but also when attracting and retaining top talent. For years, SmartTargeting has empowered agents to land listings, and we are excited to bring the same power of data and analytics to help brokers build their businesses as well,” said Gupta.

About SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top prospects accurately, and engage them through targeted online and offline marketing channels. Leading national real estate companies, including, ZipRealty, HomeSnap, and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners and Cue Ball Capital, and headquartered in Pleasanton, CA.

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Gina Thelemann
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