Pepsi Gulf Coast Jam Partners with Four New National Sponsors

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Dollar General, Frito-Lay, Firestone and Sweet’N Low Partner with Panama City Beach Country Music Festival

Pepsi Gulf Coast Jam 2015

Pepsi Gulf Coast Jam 2015

We have been very fortunate, as only a three year old festival, to have brands and companies of this stature believe in our event and want to be a part of it.

Pepsi Gulf Coast Jam is proud to announce four new partnerships with national sponsors, Dollar General, Frito-Lay, Firestone and Sweet’N Low.

Pepsi and their local distributor, Buffalo Rock, have been pivotal supporters of the country music festival since its inception in 2013. Together, alongside the Panama City Beach, FL Tourism and Development Council, the festival has grown over the past two years and is forecasted to draw upwards of 65,000 in attendance over Labor Day Weekend.

After two years of holding the Pepsi Southern Original battle of the bands competition across the Southeast looking for upcoming talent to play at the festival, Pepsi felt that adding Dollar General as the presenting sponsor could help push the competition to the next level. One of Dollar General’s missions is to promote a spirit of involvement in the communities they call home. Joining forces with a battle of the bands competition like the Pepsi Southern Original was the perfect way to reach into these communities and connect with individuals and their families in a format other than the typical shopping experience.

Dollar General had a strong brand presence at each of the regional competitions, and will have additional brand presence at the competition finals, and at the Pepsi Gulf Coast Jam festival. Likewise, Pepsi Gulf Coast Jam will have brand presence in all of the Dollar General stores in Florida, Georgia and Alabama.

"Bringing Dollar General on as a partner is a big deal for us. Dollar General has been in business for 75 years and has grown into the country's largest small-box retailer. They have over 10,000 stores in the United States and collectively we will be able to reach new fans and customers through our partnership," says Executive Producer, Rendy Lovelady.

Similarly, Frito-Lay will be widely featured at Pepsi Gulf Coast Jam, presenting a well-known name and logo familiar to guests of all ages. Frito-Lay prides itself on making the best snacks in the world for every occasion and over the course of the 3-day festival the company will offer samples of their product to festivalgoers; further enhancing the festival experience for attendees.

While the popular snack company will have an important brand presence at the festival, they also will tap into their marketing resources for Pepsi Gulf Coast Jam prior to event to aid in ticket sales. With revenues in the billions and as the leader in market share for several different salty snack segments, the Pepsi and Pepsi Gulf Coast Jam teams are confident welcoming Frito-Lay on board will have significant impact on the festival’s continued success.

Firestone and Sweet’N Low will focus their partnership towards on-site activation at the event. Firestone will distribute branded cups to attendees while Sweet’N Low will bring their Sweet’N Low Food Truck to the festival.

“We are proud to partner with four new national sponsors for this year’s Pepsi Gulf Coast Jam. We have been very fortunate, as only a three year old festival, to have brands and companies of this stature believe in our event and want to be a part of it,” says Executive Producer, Rendy Lovelady.

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Clint Hutchison
@GulfCoastJam
since: 09/2012
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