JoTo PR Moves to Complete Remote Workforce

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Today’s business world is rapidly changing and innovating; the world of business has become increasingly technologically advanced, leading many companies to have to adapt in several aspects – one of these changes is an increase in the “remote” workforce. JoTo PR, a national PR firm headquartered in Tampa Bay, has implemented the new business strategy of a fully remote workforce.

JoTo PR CEO Karla Jo Helms announces her company's complete remote workforce.

Technology and a codified business system has helped us be successful with remote employees since our inception; our entire team being remote has yielded even better results.

Technology now lends itself to the concept of remote working. A recent survey by Web conferencing software PGi found that 79 percent of office workers worldwide work remotely at least once a week (3). Remote work has also been shown to have tremendous upside. A 2009 study conducted by Cisco reported that the San Jose-based technology company saves $277 million per year just from allowing its employees to work from home remotely (1). JoTo PR has always employed remote workers, including many of its writers, editors and affiliates. Now, the company is taking the entire remote force remote.

A remote work does more than save companies money. Employees have actually been found to be more productive when working remotely. In 2009, Nicholas Bloom, an economics professor at Stanford University, conducted a study that showed remote workers “handily outperformed” office workers. Bloom and his team discovered that the employees who worked from home, averaged 13.5% more calls per week than their counterparts in the office (2).

“At JoTo we have always been heavily invested in technology to streamline our processes,” said JoTo PR CEO Karla Jo Helms. “Technology and a codified business system has helped us be successful with remote employees since our inception; our entire team being remote has yielded even better results.”

Helms warned the caveat of a remote workforce is having an excellent communication system in place: a system to track deliverables and deadlines and be strict in structuring production meetings where all employees are held accountable.

“We have always been ahead of the curve,” Helms stated. “Our clients have been moving to remote workforces, so I felt we should, as well.”

JoTo PR is a full service public relations firm that uses technology, as well as traditional public relations methods when performing services for all its clients. JoTo PR puts their clients on the map using proven, workable methods tailored to get media attention for each individual client – imparting valuable information to the media for their business model as well.

For more information about JoTo PR and its services, visit

About JoTo PR:

Based in Tampa Bay, Florida, JoTo PR is an established Florida public relations firm founded by public relations veteran and innovator Karla Jo Helms. Helms launched the PR firm to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds to the healthcare, financial and technology industries. JoTo’s holistic approach to Business PR begins with communications strategic plans and leads into fully-integrated PR campaigns designed to optimize company communication, improve marketing and sales return on investment (ROI), and expand business opportunities. JoTo PR was ranked in the Top 100 Women Owned Businesses by the Tampa Bay Business Journal in 2014. For more information, visit JoTo PR online at

1.    Chang, Ellen. "Why Employees Who Work From Home Are More Productive Than Others and Keep the Turnover Rate Low." MainStreet. MainStreet, 15 May 2015. Web. 14 July 2015.

2.    Craig, William. "Employees Who Work At Home Are More Productive Than Office-Dwellers." Forbes. Forbes Magazine, 8 Aug. 2014. Web. 14 July 2015.

3.    Fallon, Nicole. "Technology and Inclusion Will Shape the Future of Remote Work." Business News Daily. Business News Daily, 6 July 2015. Web. 14 July 2015.

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Karla Jo Helms
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