iQU Group launches Mobilize - Marketing Agency for Mobile Games

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Mobilize is helping game developers understand all the levers of launching a successful game and maximizing their opportunity when self-publishing their titles.

iQU Group launches Mobilize

iQU Group today announced the launch of its new outfit, Mobilize, focused exclusively on the mobile games market to help developers self-publish successful mobile titles, engage players and operate profitable games.

In a crowded, confusing market, Mobilize gets involved in the development process early to offer a holistic, bespoke go-to-market and growth strategy with scalable products and solutions. Led by mobile games guru, Oliver Kern, the Mobilize team is already working with established developers such as Hutch Games, Mind Candy and more… and will be rolling out additional services in the coming weeks.

For further information on Mobilize, please visit:

“In today’s saturated mobile games market it’s very important for developers to not only make a great game but to also create a viable strategy to soft-launch, launch, run and monetize their game properly”, said Oliver Kern, the group’s VP and Chief Mobilizer. He continued “There is a lot of noise with too many companies claiming to provide the silver bullet in terms of player acquisition or analytics or some other such service. However, a game is successful when many factors work in harmony. In a nutshell, our goal with Mobilize is to help developers understand all the levers of launching a successful game and maximizing their opportunity when self-publishing their titles. We want to start working with them early on in a project to help create a cohesive strategy for launch, promotion and live operation that will benefit the life and commercial viability of the game”.

Mobilize services include campaign management, soft-launch management and data analysis, channel expansion to help mobile developers reach every relevant channel, regardless of studio size, and country management to execute international marketing campaigns in French, German, Russian, Spanish, Dutch, Italian and English. For more information visit

About Oliver Kern
With nearly 20 years of experience in advertising and marketing, Oliver has worked on hundreds of casual, core and MMO games in the online and mobile space. His pedigree includes marketing leadership roles in companies such as JAGEX and IPlay/Oberon, and he is regarded as a mobile marketing guru in Europe, enabling small and large game developers who self publish to reach their full potential. Oliver will apply his extensive experience, in Mobilize, to helping mobile development studios of all sizes avoid the pitfalls of the mobile market to reach commercial success within a self publishing model.

About IQU Group
Founded in 2009, iQU Group is focused on helping games developers grow great games via a group of companies that have specific games knowledge, experience, proprietary marketing platform and integrated solutions. These companies deliver high quality players and connect with premium sources of traffic and media, fuelling global growth for game developers and publishers. With its HQ in Haarlem, The Netherlands, iQU Group has established itself as one of the leading independent games-vertical marketing specialists. All its operations benefit from close relationships, shared knowledge and the experience from industry experts across the group. For more information, visit

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