Packard Bell Brand to be Reintroduced on U.S. Computers and Tablets

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The Packard Bell brand will again appear on computers and tablets when leading consumer trademark owner and licensor, JMM Lee Properties, LLC, reintroduces the brand in August, 2015.

Beginning in August 2015, U.S. consumers will again be able to purchase computers, tablets and other technology products under the venerable Packard Bell name when JMM Lee Properties, LLC, a leading consumer trademark owner and licensor, reintroduces the brand to North America.

The Packard Bell name in the United States dates back to the 1930's when the mark first appeared on radios sold regionally in the western United States. The company later ventured into television manufacturing due primarily to a patent agreement with RCA that allowed Packard to produce TV sets using proprietary RCA components.

The Packard Bell name also appeared on a full line of home computers in the United States in the 1980s and 1990s before the brand went dormant in 1999.

JMM Lee Properties had secured trademark rights to Packard Bell in the United States and has begun production of a line of tablet, laptop and desktop computers.

Although Packard Bell goods have been sold widely in Europe and Asia for over a decade, the U.S. launch of the Packard Bell brand is unaffiliated with goods sold outside the United States.

Los Angeles-based JMM Lee Properties, LLC owns and licenses a diversified portfolio of home appliance, telecommunication and fashion trademarks, including the brands Bendix®, AirTouch®, Caloric®, Litton®, Modern Maid®, Frogskins®, and Slates®. In addition to selling products under its own brands, JMM Lee also licenses its trademarks to leading retailers and manufacturers worldwide.

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Michael Lee
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