Hensley Beverage Company, Phoenix, AZ, Selects Softeon for Implementing an Integrated Supply Chain Solution Platform for its Beverage Distribution Operations

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Softeon, an industry leader in supply chain execution software and an Anheuser-Busch InBev certified Independent Software Vendor, announces the selection of its integrated supply chain solution suite, comprising of modules - Warehouse Management, Route Accounting System and Mobile solutions for sales and direct stores delivery, by Hensley Beverage Company, Phoenix, AZ.

Softeon's Warehouse Management System coupled with operational process improvements was identified as one of our biggest opportunities for productivity improvement.

Tony Keffer, Vice President, Operations says, "A Warehouse Management System coupled with operational process improvements was identified as one of our biggest opportunities for productivity improvement. We reached out to several distributor sites on best practices during our WMS selection process. We came away very impressed with the productivity improvements the Softeon system was helping these businesses deliver on a daily basis, including wholesaler operations comparable with our size and scale. We wanted improved inventory control and reporting, warehouse mapping, integration to suppliers' shipping and invoicing system voice pick and real time performance metrics. Softeon's Warehouse Management System is expected to meet all of those business needs today."

The system provides real-time visibility across the entire supply chain, over the web and through performance dashboards. "The system is very powerful, easily configurable and rapidly deployable, and is consistently providing quick gains across the board, thus making it a hallmark solution for beverage distribution," said Gana Govind, President of Softeon. "We are pleased to have Hensley Beverage Company as a new addition to our Anheuser Busch Inbev wholesaler customer base."

Omar Perez, Controller at Hensley Beverage Company, states, "We have found the Softeon Route Accounting system allows for very detailed configuration changes to be made and delivered quickly using a rules based approach. It provides us with a seamless platform approach for all enterprise functions – transactions flowing from DSD and the WMS to fulfill order-to-cash, purchase-to-pay, inventory, sales, general ledger and business analytics functions." Ado Albegovic, Director IT says, “From an IT/IS standpoint, we can now deliver data and end-to-end functionality off a cloud based platform, which would provide high availability with lower infrastructure investment."

Softeon has recently achieved Anheuser-Busch InBev ALLCONNECT ISV status, thus offering complete end-to-end enterprise solutions for their wholesaler network, and has created a dedicated center of excellence to handle the solution deployment and support.

About Hensley Beverage Company

With a proprietary service fleet of more than 700 vehicles and the support of over 800 employees, Hensley is one of the largest family owned and operated beverage distributors in the nation. Hensley brings refreshment to people all across Arizona, and champions over 2,500 brands of beer, craft brew, fine wine, premium spirits and non-alcoholic beverages.

About Softeon

Softeon provides the industry's most functionally rich suite of supply chain solutions from Planning to Fulfillment. Built on an advanced, fully web-native technical architecture, Softeon's solution series offers a comprehensive, yet modular solution for warehouse and distribution management, Route Accounting System, Distributed Order management, labor and resource management, work order processing, and transportation management. Companies consistently find Softeon's solution suite offers the most deep and comprehensive set of capabilities in the supply chain execution industry, supported by an advanced and flexible technical architecture, satisfying both operational and IT requirements.
Softeon's beverage distribution solution drives higher efficiencies and optimizes cost to deliver quick ROI for both large and other categories of wholesalers, delivering consistent customer success.

Anheuser Busch, Anheuser Busch Inbev and all Anheuser Busch, Anheuser Busch Inbev logos are trademarks or registered trademarks of Anheuser Busch Inbev in the United States and in several other countries.

For more information
Ph#: 703-793-0005
URL: http://www.softeon.com

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