Portland, ME (PRWEB) August 04, 2015
Healthcare IT News (HITN), the industry’s leading source of news and analysis for executives and technology professionals in healthcare and technology markets, today announced significant spikes in website traffic and social media activity during its coverage of the Department of Defense’s recently-announced Electronic Health Record (EHR) decision. The DOD related numbers solidify HITN’s status as the leading source of news and insight for Healthcare IT professionals, and confirm strong audience growth trends seen over the past twelve months.
“The DOD decision is an industry bellwether and so interest in the outcome has been intense,” says Editor-in-Chief Tom Sullivan. “But the audience activity levels far exceeded our expectations.” Sullivan says the broad reader interest reflect HITN’s leadership as a trusted industry source of independent news and coverage – and editorial depth. “We put together very deep coverage pre- and post-decision, with regular updates from key sources and a coordinated social media campaign. Our ability to assign a strong team of experienced reporters is unique in this industry.”
Now in its twelfth year, HITN has seen steady growth in digital audience over the past twelve months. “It is an investment and decision we have made,” notes Sullivan. “Our approach has been to combine our traditional news and reporting strengths with more focus on digital packages and special sections. Mobile in particular is a major focus for us.” Sullivan says coverage of the DOD decision will continue this week with a Special Report Friday at 2 p.m. EST.
“Building the industry’s strongest digital audience is a critical component of our brand strategy,” says Jane Bogue, National Sales Director at HIMSS Media. “Our unique ability to go deep and broad on major industry topics is a major driver of total audience growth across our digital media platform. It’s exciting and reinforces our position as the leading brand serving these markets and audiences.”
Sullivan says that building on recent trends will be important for the team. “We have a major redesign of the site coming up in September, and our new responsive design will help drive audience growth –especially in mobile.”