Rock and Roll Hall of Fame Partners With Diablo Custom Publishing to Produce Title Track Member Magazine

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An overall design strategy was implemented for Title Track to create a publication with strong brand recognition and ease of navigation.

Rock and Roll Hall of Fame magazine
Title Tracks will enable us to further our mission to engage, teach and inspire through the power of rock and roll—Greg Harris, President and Chief Executive Officer, Rock and Roll Hall of Fame.

The Rock and Roll Hall of Fame has partnered with Diablo Custom Publishing (DCP) to produce a new member magazine, Title Track. The magazine will be published quarterly, with the fourth issue serving as an annual report. Title Tracks will be mailed to 10,000 members across the nation. DCP will be responsible for design strategy, copyediting services, project management, printing and distribution of the magazines.

The publication’s content is presented in a consumer magazine style that engages Hall of Fame members by capturing their attention and interest. DCP and the Hall of Fame built on the past success of Liner Notes, a previous member magazine, and took it to the next level. Each issue will reflect on recent accomplishments and milestones, but will also provide a look at what’s next, and feature exclusive content about members.

An overall design strategy was implemented to create a publication with strong brand recognition and ease of navigation. Working closely with the Hall of Fame team, DCP developed a design structure based on content needs and used brand colors and photography for continuity throughout. The clean layout creates a consistent design flow and brings balance to the diverse content.

“Title Tracks will enable us to further our mission to engage, teach and inspire through the power of rock and roll,” states Greg Harris, President and Chief Executive Officer, Rock and Roll Hall of Fame.

The Rock and Roll Hall of Fame selected DCP because of its unique depth of experience in producing high-quality consumer lifestyle-type magazines and their in-depth knowledge of creating business-to-business publications. DCP was also chosen for its breadth of core competencies in editing, design, strategy, project management and various forms of content delivery.

About Diablo Custom Publishing
Diablo Custom Publishing (DCP), a leading custom publisher based in the San Francisco area, provides complete print, online and mobile custom publishing services to a diverse group of clients, including top-level organizations in the healthcare and higher education industries, as well as in arts and entertainment, sports, and technology. With over 30 years of experience and an award-winning creative team, DCP develops integrated marketing solutions that help companies communicate brand value, deepen customer loyalty and increase revenue.

About Diablo Publications
For 35 years, Diablo Publications has been creating award-winning publications, including Diablo magazine, Napa Sonoma magazine, Diablo Weddings, the Diablo City Book Series, Diablo Arts, Concierge East Bay and the Tri-Valley California Visitors Guide. Covering travel, theater, lifestyle and home design, Diablo Publications celebrates the people, places, and pleasures of the East Bay and North Bay. Diablo Publications’ custom content division, Diablo Custom Publishing (DCP), provides complete print and online marketing communications and customer publishing services for corporate clients nationwide. For more information, visit diablomag.com or dcpubs.com. Diablo Publications is an employee-owned company.

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Dave Reik
Diablo Publications
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