Tony Roma’s Asks Guests to “Show Us Your Rib Face”

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Restaurant declares Baby Back Ribs Day and gives fans the chance to win ribs for a year

Show us your rib face!

In our more than 40-year history, we’ve seen some great ‘rib faces’ at our restaurants, and this contest is a fun way to showcase fans of all ages who love our world-famous ribs as much as we do.

Tony Roma’s, world famous for their signature baby back ribs, wants their guests to have fun and get their ribs on with the “Show Us Your Rib Face” integrated campaign beginning today. Declaring September 3rd as Baby Back Ribs Day, Tony Roma’s will provide Baby Back Ribs for a year to one guest at each participating US Tony Roma’s restaurant as part of this program. Tony Roma’s is asking guests to upload a photo of themselves eating Tony Roma’s ribs, using the hashtag #TRRibFace, for a chance to win free Baby Back Ribs and other great prizes.

“Our legendary Baby Back Ribs are basted with our mouthwatering signature barbecue sauces and leave our guests with unforgettable ‘rib faces,’” said Jim Rogers, Chief Marketing Officer for Romacorp, Inc. “In our more than 40-year history, we’ve seen some great ‘rib faces’ at our restaurants, and this contest is a fun way to showcase fans of all ages who love our world-famous ribs as much as we do.”

Fans can share photos of their ‘rib faces’ on Tony Roma’s Facebook page for a chance to win prizes from August 5 to September 2. Every week for the duration of the campaign, contestants have the chance to win a $100 Tony Roma’s gift card. Each participating Tony Roma’s restaurant will also choose a winner to receive Tony Roma’s Baby Back Ribs for a year. Grand prize winners will be announced on September 3, Baby Back Ribs Day.

In celebration of Baby Back Ribs Day, participating US Tony Roma’s restaurants will offer guests a half rack of Baby Back Ribs for only $5 from August 30 – September 3. Guests must buy an entrée to receive the special price, allowing them to “get their ribs on” with any entrée.

About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened more than 40 years ago in North Miami, Florida.

Romacorp, Inc. also operates their new TR Fire Grill concept, a chef-inspired American bistro in Orlando, Florida with a new location set to open September 2015 in Winter Park, Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit http://www.tonyromas.com. For information about our new TR Fire Grill concept, visit http://www.trfiregrill.com.

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Stephanie Kolp, Uproar PR for Romacorp, Inc.
Romacorp Inc.
321-236-0102 Ext: 226
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