August United was formed to unite remarkable brands with remarkable people, resulting in simply better marketing that meets consumers where they are.
Tempe, Arizona (PRWEB) August 04, 2015
August United, an influencer marketing firm created by executives of digital advertising agency Sitewire, has officially launched. Looking to foster mutually beneficial relationships between brands and prominent influencers in their markets, August United is tapping into an emerging marketing format with exciting opportunities.
For decades, brands have relied on paid advertising to convey a message to consumers, more recently looking to earned media through bloggers and the like. Influencer marketing is the future of authentic and people-centered marketing that outperforms ads because it draws on the digital footprints of others who build credibility for the brand.
“We saw a need that existed in the marketplace that was vastly underserved,” says Bret Giles, Co-Founder of Sitewire. “One where brands and organizations could better identify and leverage influential others to help in genuinely growing their company or brand relevance. We’ve spent the last few years building an influencer marketing practice, managing large-scale conferences and managing talent through our women’s lifestyle network, Pushpin TV. Launching this new, highly niche agency was a natural progression.”
Targeting influencers looking to partner with brands, agencies looking to bolster their outreach offerings, brands looking to find influencers and brands looking to leverage existing influencers, August United has a full suite of services ranging from talent management to conference planning, content creation to campaign integration.
“Brands and organizations are constantly battling to build consumer awareness, capture attention and increase engagement,” says Tyler Farnsworth, August United General Manager. “Today’s consumer demands authenticity and desires content on the platforms they already frequent. August United was formed to unite remarkable brands with remarkable people, resulting in simply better marketing that meets consumers where they are.”
With a client roster that already includes several fully operational YouTube channels, talent management and a premier agency marketing conference, August United has already proved the need, and subsequent growth opportunities, for this unique marketing approach.
About August United
August United is an influencer marketing agency made up of digital natives with deep expertise in connecting brands with the people they serve. Whether online, offline or a combination of the two, August United achieves strategic objectives through partnerships with digital influencers, experiential executions and events. With a combined 17 years experience in influencer marketing and event management, the August United team creates incredible results for every client.