MedTouch and Baystate Health Lead with Strategy, Launch Baystate Health Website

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Focused on long-term digital success, MedTouch delivered the new patient-centric Baystate Health website as part of a comprehensive roadmap developed to support the long-term growth of key digital platforms.

MedTouch
Focused on long-term digital success, MedTouch delivered the new patient-centric Baystate Health website as part of a comprehensive roadmap developed to support the long-term growth of key digital platforms.

MedTouch, the leading provider of online strategy and technology for the best brands in healthcare, and Baystate Health, one of the largest health systems in New England, together announce the launch of the new Baystate Health website, baystatehealth.org, powered by the MedTouch Healthcare Accelerator Framework for Sitecore.

Focused on long-term digital success, MedTouch delivered the new patient-centric Baystate Health website as part of a comprehensive roadmap developed to support the long-term growth of key digital platforms, including web, social, mobile and e-communications. The new Baystate Health site incorporates more than one thousand pages of optimized content and features improved information architecture and contemporary responsive design.

In addition to the responsive design that allows the entire site, including modules, to respond dynamically to display on multiple screen sizes, MedTouch increased usability on phones and tablets through mobile-friendly, full-size drop-down menus. MedTouch also expanded search capabilities to improve patient experience and engagement. Now, medical conditions and treatments can be searched for by locations, by physicians and by researchers on the site.

Baystatehealth.org is built on the Sitecore Content Management System, which is optimized to manage content at the item level instead of the page level, creating dynamic relationships without increasing overall editorial time. The site leverages MedTouch Healthcare Modules, which present information based on a shared taxonomy of medical services. The MedTouch Modules deployed for Baystate Health include Locations, News, Contact Us, Services, Calendar Events, Multi-Category Search, eCards and Secure Forms.

Following the launch of the website, Baystate Health will continue to develop its online presence and digital success by implementing the digital roadmap and maturity models established with MedTouch. MedTouch is currently expanding its digital strategy offerings for hospitals and health plans to focus on long-term, strategic planning, maintenance and improvement for the advancement of more digital programs.

About Baystate Health
Based in western Massachusetts, Baystate Health is a not-for-profit healthcare organization serving over 750,000 people throughout western New England. Services include an academic medical center, community hospitals, medical practices, homecare and hospice, and the insurer Health New England. Baystate Health has a total of 973 beds across six facilities: Baystate Medical Center, the western campus of Tufts University School of Medicine, in Springfield; Baystate Children’s Hospital, also in Springfield; Baystate Franklin Medical Center in Greenfield; Baystate Mary Lane Hospital in Ware; Baystate Wing Hospital in Palmer; and Baystate Noble Hospital in Westfield.

About MedTouch
MedTouch is proud to be the online strategy and technology partner for the best brands in healthcare. Clients select us because our depth of experience brings vision to complex projects. With a national client base of hospitals, health plans and integrated delivery networks, MedTouch builds solutions to acquire patients and members, provide successful user experiences, build healthcare-specific online strategies and leverage dynamic, real-time and responsive personalization on a world-class web-based platform. MedTouch has five locations across the U.S. and was named to the Inc. 500 | 5000, an annual list of the fastest-growing private companies, in 2013, 2014 and 2015, and the Boston Business Journal’s list of fastest-growing private companies in Massachusetts in 2013, 2014 and 2015.

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Reneé Gratzer
MedTouch
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