On-Site Introduces Reputation Scout™

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On-Site's new software product, Reputation Scout, brings improved reputation management and SEO analytics to the apartment business.

With Reputation Scout, property managers have a fantastic new tool for monitoring their brand and improving local search visibility.

Online leasing software provider On-Site.com today introduced Reputation Scout, a reputation management tool offering apartment owners and operators an unprecedented new way to understand and improve the online reputation and local search visibility of their communities.

Part of On-Site’s Marketing Suite, Reputation Scout searches for online reviews, social media mentions and unclaimed Internet listings for a community and presents everything on one centralized dashboard. From there, users can follow Reputation Scout’s prioritized to-do list and claim & correct listings and respond to reviews from current & former residents.

Reputation Scout gives users a snapshot score, which users can track over time and see how their efforts at reputation management are evolving. Reputation Scout also tracks competing communities so users can see how their apartments fare against others in the area.

“With Reputation Scout, property managers have a fantastic new tool for monitoring their brand and improving local search visibility,” said On-Site Director of Products Zeke Kirkpatrick. “More than that, Reputation Scout is the easiest way for property managers to engage with renters via social media and online review sites.”

Key features of Reputation Scout include:

  •     Convenient all in one aggregation of reviews, Internet listings and social media.
  •     Easy to understand dashboard summary includes snapshot score, recent activity and progress reports.
  •     To-do list prioritized by which actions will make the biggest improvement.
  •     Daily email alerts with to-do list reminders.
  •     Direct links to social and listing sites make it easy to take action and engage with prospects and residents.
  •     Extensive reporting allows users to track their progress and measure improvement.
  •     Competitive benchmarking lets users keep an eye on other apartments in the area.

“Search engines like Google and Bing have made significant changes to their search algorithms within the past few years, placing a greater emphasis on local search,” said Kirkpatrick. “To appear at the top of search results it’s very important for businesses to claim all available Internet listings and ensure their community info is correct and consistent across listings.”

To that end, Portland-based Affinity Property Management started using Reputation Scout at their properties in early 2015.

“In one glance, each property manager knows where he or she stands,” said Affinity Design and Marketing Specialist Bennette Irving. “It gives us a working ‘to do’ list, which each property can take ownership in, actively taking a role to increase their overall score.”

Irving explained even one minimal change—for example adding a city name or additional photos—can make a huge difference on a community’s overall score.

And with local data being pushed to the top of search results, any reviews, good or bad, from sites like Yelp, Google and ApartmentRatings get pushed to the top as well.

By searching for and aggregating reviews and social media mentions in one place, Reputation Scout gives property managers a convenient method for both monitoring what renters are saying and for responding in turn.

“Reputation Scout is an impactful reminder of social media's presence in our business,” said Irving.

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Summer Palma
On-Site
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