Petco Extends Relationship with APT to Enhance Customer-Centric Analytics

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Applied Predictive Technologies announced today that Petco has extended its relationship with APT and will continue to license APT’s Test & Learn® for Sites software.

Applied Predictive Technologies (APT) announced today that Petco, a leading pet specialty retailer with more than 1,400 stores, has extended its relationship with APT and will continue to license APT’s Test & Learn® for Sites software. Petco, a valued APT client for over 10 years, is also licensing APT’s Market Basket Analyzer, Test & Learn® for Customers, and Category Management Insights.

Petco joins other leading brands – including CVS, Starbucks, and T-Mobile – in leveraging APT’s software suite to make evidence-based decisions. Retailers license APT’s Test & Learn® software to reduce the risk inherent in introducing new ideas, while identifying opportunities to improve those ideas before rolling them out broadly. As retailers become increasingly targeted in their customer interactions, more retailers are turning to Test & Learn® for Customers to help them rapidly determine the incremental impact of each action on key customer metrics, while also enabling them to isolate which customers should receive each communication or offer.

With APT’s Market Basket Analyzer and Category Management Insights software, Petco merchants and analysts can directly leverage granular basket- and customer-level data to inform daily decisions on promotional effectiveness, product strategy, and more. These software applications provide one version of the truth throughout the organization and enable retailers, like Petco, to improve their customers’ experience and overall profitability.

“Retailers are increasingly operating in an omnichannel world,” said Jonathan Marek, Senior Vice President at APT. “In this environment, using data to understand how customers behave across purchase channels is becoming a strategic imperative. Succeeding as a retailer today requires constant innovation through experimentation. We are pleased that Petco has decided to expand their relationship with APT to include this additional functionality. We look forward to continuing to help Petco achieve both its company and customer-facing goals.”

About Petco and the Petco Foundation
Celebrating 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,400 Petco locations across the U.S., Mexico and Puerto Rico, including more than 120 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management, and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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