MUSTO Chooses Centric 8 Product Lifecycle Management

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Sailing brand cites PLM system provider’s ability to deliver on time, on budget.

MUSTO Chooses Centric 8 Product Lifecycle Management

Choosing the right PLM solution from the right vendor is essential to laying the foundations for expanding into new markets and improving margins, but, even more critical, to ensuring that product remains the hero.

MUSTO, the world’s No.1 offshore sailing brand, has selected Centric Software to provide its first product lifecycle management (PLM) platform.

Founded in Britain in 1964, MUSTO creates technical clothing, luggage and accessories that CEO Peter Smith collectively refers to as “ocean-engineered.” After close to five decades outfitting professional sailing teams, Smith explains, MUSTO recognized the need to more closely manage its product development process and to safeguard uncompromising, brand-critical standards of performance and quality.

Speaking about his company’s decision to adopt the Centric 8 PLM platform, Smith says that “the standards of our products are essential to our brand, and we are thrilled to be working with people as passionate as we are about protecting that reputation.”

Passion is something not in short supply at MUSTO; founder Keith Musto and his wife began the company by hand-making purely technical clothing in Essex, United Kingdom. Today, with form and function road-tested in some of the most extreme environments on earth, MUSTO’s growing customer base demands new products that marry contemporary style with that signature sense of adventure.

“MUSTO is all about creating the most innovative products in the world, made to last a lifetime,” Smith says, adding that “choosing the right PLM solution from the right vendor is essential to laying the foundations for expanding into new markets and improving margins, but, even more critical, to ensuring that product remains the hero.”

In its search for the ideal PLM partner, MUSTO established clear criteria: better critical path handling; lean product design and development processes; intelligent costing; and effective materials management.

Smith refers to MUSTO’s selection of PLM as "our most significant IT project in a decade.” Centric 8 PLM stood out for several reasons.

Centric 8 PLM will deliver results in the immediate term, as well as being scalable for the future, he says. In addition, Centric’s strong functionality, performance apparel experience, regional expertise and international reach elevated the Silicon Valley-based PLM provider to the status of preferred supplier.

“We conducted our own reference searches,” continues Smith. “Each confirmed what we had already heard: Centric offers the best price-to-value ratio.”

For MUSTO, a protracted implementation project was out of the question. These references confirmed Centric’s ability to deliver implementations on time and to budget.

MUSTO intends to leverage further Centric 8 PLM functionality – catalog management and quality control – to support its expansion plans throughout the United Kingdom, the rest of Europe and beyond.

Drawing on a pool of local and global Centric talent that Smith calls “excellent,” MUSTO and Centric Software will work together to fuse performance fabrics, modern technologies, proven processes, and timeless traditions for new and existing markets.

“I’m delighted to call MUSTO a partner, as we share a culture of passion for our products and customers,” adds Chris Groves, president and CEO of Centric. “We really look forward to innovating together with MUSTO.”

As the world's leading offshore sailing brand, MUSTO continually pushes the boundaries of design and innovation to create technical performance clothing that provide athletes across multiple disciplines ocean-engineered protection for all weather conditions.

Founded in 1964 by British Olympic sailing medalist Keith Musto OBE (Order of the British Empire), the company uses its 50 years of innovation heritage to combine technical fabrication with design to ensure that wearers can continuously deliver peak performance no matter what conditions they face during their chosen sport and lifestyle.

Today, MUSTO is official suppliers to the world’s toughest offshore sailing competitions – the Volvo Ocean Race, Vende Globe, Route Du Rhum, Transat Jacques Vabre, Rolex Fastnet Race, Rolex Sydney Hobart Yacht Race, Tour De France a la Voile – ensuring that products are rigorously tested by athletes in the most demanding climates on earth.

MUSTO matches this rigorous performance testing in the country range with Olympians Zara Phillips OBE and William Fox-Pitt designing and trialing products alongside scientists from Great Britian’s Game and Wildlife Conservation Trust.

Confirming MUSTO’s position of technical excellence, the company is proud to hold two Royal Warrants of Appointment in the United Kingdom as suppliers of outdoor clothing to both Her Majesty The Queen and His Royal Highness The Duke of Edinburgh. MUSTO was granted the Royal Warrants on Jan. 1, 2008, having supplied goods to the Royal Household for more than five years.

Centric Software, Inc. (
Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including merchandise planning, product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile Deployment (SM) methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.


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