Crestcom International Completes First Milestone in Major Rebranding Initiative

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Crestcom International, a worldwide franchisor that provides interactive learning experiences in management, leadership, and sales has launched a new franchise sales website. This is the first milestone in Crestcom's rebranding initiative.

The new website is just the first in a series of major updates to the 27 year-old proven brand.

Crestcom International, a Colorado-based franchisor announced today the launch of their new franchise development website The new website is just the first in a series of major updates to the 27 year-old proven brand.

“We are so excited about the completion of this first step in our companywide rebranding strategy,” said Tammy Berberick, Crestcom’s recently-hired President and CEO. “As a worldwide leadership, sales, and management training business we want our branding to reflect the amazing quality our franchisees deliver every day to their customers in 60 countries and on 6 continents.”

The rebranded website is designed to help prospective franchisees evaluate the Crestcom business model and includes everything a candidate needs to know about owning their own Crestcom franchise. It is just the first of several major branding initiatives that Berberick and the Crestcom team will implement in the coming months. The new site will be backed up by a geo-targeted investment in Google AdWords to help Crestcom attract and recruit franchise candidates in key markets across North American and around the globe.

“This is a huge enhancement to our sales efforts,” says Matt Walles, Crestcom’s Director of Franchise Sales. “This new website will allow us to precisely target markets where we are seeking franchise candidates and the resulting leads will already have a detailed understanding of our franchise business model and the value we deliver to the end customer.”

Following today’s web launch, Berberick’s team will soon be delivering a totally new web site designed to educate companies seeking the type of leadership and sales training offered by Crestcom. The “Leadership” web platform will help Crestcom attract business leaders seeking to improve results across their organizations and create a steady flow of new business prospects for Crestcom franchisees around the globe.

As part of the new “Leadership” site launch, Crestcom also will be building micro sites or landing pages for every franchisee which will help them grow business in their local markets.

The final stage of Crestcom’s re-branding strategy will be a complete redevelopment of all of their marketing, sales, and training materials.

“Crestcom has been delivering real results to business leaders for almost 30 years. Our franchisees do an incredible job of providing training that can transform any organization and we want to make sure our brand and the many ways we touch customers and prospective franchisees matches the quality they deliver every day,” concludes Berberick.

Crestcom has trained more than 1 million leaders for 20,000 businesses in 60 countries across the globe. Crestcom does this through a unique blend of video-based, live-facilitated instruction in vital skill areas. The Crestcom franchise model gives franchise owners the support, training, and tools needed to operate their own businesses. Crestcom is seeking franchisees in select markets across North America, Europe, Asia, Latin America, Africa, and the Middle East.


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Ashly Loza
since: 01/2013
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