To make our brand truly authentic, we did something no one has done before – we created CE accessories that utilize the same technology as outdoor equipment.
Lehi, Utah (PRWEB) August 04, 2015
Today, BGZ Brands® announced its plan to unveil Lander®, the company’s newest brand, at the Outdoor Retailer Summer Market in Salt Lake City, Utah. Lander, an expedition-inspired accessories brand, garners its inspiration from its Rocky Mountain home with a goal of bringing the outdoors to the consumer electronics world. The brand will showcase four outdoor-inspired accessory lines including Neve™ cables, Timp™ backpacks, Brenner™ laptop sleeves, and Powell™ phone cases at the show.
“We have wanted to create Lander for quite some time now and feel it is a natural extension of who we are,” said Kirk Feller, President and CEO of BGZ Brands. “To make our brand truly authentic, we did something no one has done before – we created CE accessories that utilize the same technology as outdoor equipment.”
One of Lander’s many signature outdoor technologies is Illumaweave™, a reflective technology that is built in all Lander cables and bags that allows for quick location in the dark. Lander cables also feature Everpull™ connectors for rugged use and CoreGrip™ for easy winding. Lander also distinguishes its backpacks with Haul Handles™ on all four sides for easy transportation, among several other unique features.
Lander and its reflective cables, phone cases, backpacks, messengers bags, and laptop cases, can be found on display in the Summit Distribution Booth, number 18027 at the Outdoor Retailer Show.
For more information or to book a media or sales appointment at Outdoor Retailer, visit Lander.com.
Lander creates expedition-inspired accessories for use at home, on the go, and off grid. Inspired by its Rocky Mountain home, Lander accessories are made with innovative technology used in equipment carried by the world’s best explorers. Lander carries cables, phone cases, backpacks, and laptop sleeves – for the explorer in all of us. For more information, visit Lander.com.
About BGZ Brands™
BGZ Brands, formerly known as BodyGuardz, was founded in 2002 as a device protection company and has since become the parent company of a lean portfolio of brands, including: BodyGuardz®, a leading device protection company; Lander, expedition-inspired accessories; and Moxyo, modern accessories for the masses. For more information, visit BGZbrands.com.