CHICAGO (July 31, 2015) (PRWEB) August 05, 2015
In the webinar, Mr. O’Neill will dispel the common myth that a buyer spends 60-70% of their journey consuming marketing content, and that they will only want to talk to a salesperson if they’re interested in buying a particular offering. He will show how and why marketing content should be used and delivered by salespeople during meetings.
This informative webinar will specifically cover:
● The differences between distributing content digitally and sharing content during a sales meeting
● How buyers expect meetings with salespeople to be more about business considerations of their project than a product presentation, and how to align with these new expectations
Mr. O’Neill leads the Forrester’s research and advisory practice for B2B marketing and sales professionals. He manages a group of analysts focused on B2B marketing as well as salespeople development in the age of the customer; understanding and navigating the complex sphere of buyer stakeholders; ensuring contextual and relevant content to accelerate the sales process; as well as describing the technology infrastructure to build and support sales relationships.
For more information and to register for the webinar, visit http://info.mediafly.com/forrester-mediafly-webinar. The event will also be recorded and available for on-demand viewing at http://www.mediafly.com.