Markr Launches Innovative Employee Advocacy Platform Brand Commandr

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New Social Media Management Tool Taps Employees as Content Creators

Markr announced today the release of its new, two-pronged employee advocacy management solution. Markr’s Brand Commandr enables brands and agencies the ability to monitor and manage their social media channels’ content from multiple locations via pre-selected editors or social media managers. While traditionally employee advocacy tools have focused on one person sending suggested posts to employees, Brand Commandr offers two-way communication allowing employees to suggest content as well as receive easily sharable suggestions.

With an increasingly large number of brands recognizing the importance of authentic user-generated content, as well as the need to filter in content from multiple people at multiple locations, having a level of control over that content has never been more important. Having a built-in approval process that works in real-time at the “speed of social” ensures employees can safely share work-related posts without the fear of repercussions for inaccurate content. It also allows brands to turn every member of their staff into a brand advocate and content creator, while maintaining a unified voice.

“We wanted to create an employee advocacy platform that empowers employees in multiple ways,” said Markr co-founder Joe Collins. “Your employees are often your biggest fans, so we created a tool that lets brands tap into that but also lets employees be engaged in the content creation process.”

Markr’s existing feature set allows users to quickly edit photos and videos, overlay visual-hashtags and include logos to create branded user-generated content, subsequently sharing to multiple social channels. With Brand Commandr, the photo or video is then sent to the brand’s editor or "social boss" for approval. The post is then edited, approved and sent back to the original creator to post on the approved channels, which can be their personal page or a company page. All suggested content is saved to a central Dropbox so the editor can reuse any posts.

“What we’ve seen is that brands and companies have difficulty monitoring and filtering employee-generated content posted to their social media channels,” said Markr Co-founder Josh Basinger. “You see companies having to address inaccurate or inappropriate content that is inadvertently posted nearly every day in the news. We’ve put a lot of time and energy into constructing a platform that increases collaboration and engagement while reducing risk.”

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Markr’s Brand Commandr Video:

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Bruce Kennedy
Motion PR
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