Carol May Named One of the Most Influential Woman in Arizona

Share Article

One of only 50 award winners statewide

Carol May, President of Wisdom Natural Brands®

The President of Wisdom Natural Brands®, parent company of the leading stevia brand, SweetLeaf®, was honored as one of this year’s 50 Most Influential Women in Arizona by AZ Business Magazine. This coveted award recognizes women trailblazers and innovators in Arizona business. Carol May’s long-standing dedication to the well-being of consumers through Wisdom Natural Brands’ groundbreaking products put her on this year’s prestigious list.

Wisdom is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. As President, May oversees strategy, operations, finance, sales, marketing, branding and new product development for the company. Her unwavering belief that people deserve a better solution to artificial sweeteners has driven her commitment to bringing Wisdom’s flagship brand, SweetLeaf® Stevia Sweetener, to store shelves in nearly 25 countries, including the United States. She has been integral in moving Wisdom Natural Brands from a small Arizona company to a multi-million dollar international brand.

In addition to the day-to-day business of SweetLeaf, Carol represents the company in its work with charities that serve people living with diabetes, such as the American Diabetes Association and Marjorie’s Fund. She is also the very proud mother of five children and seven grandchildren.

“It’s an honor to be recognized along with so many incredible Arizona businesswomen,” said May. “I am grateful and humbled to be among female leaders who are contributing so much and making a difference in the world every day.”

May’s strong belief in a better-for-you sweetener—along with her husband, CEO and Founder James May’s tenacity in bringing stevia to the U.S.—resulted in SweetLeaf Stevia Sweetener. SweetLeaf has zero calories, zero carbohydrates, a non-glycemic response, NO sugars and NO artificial sweeteners. SweetLeaf Stevia Sweetener is currently the only stevia brand consistently winning international awards for taste and innovation.

SweetLeaf is sold in a variety of convenient and delicious formats, including packets and tablets, SweetLeaf® Organics, liquid stevia Sweet Drops™, SweetLeaf® Water Drops™ water enhancers, and SugarLeaf®, a premium blend of SweetLeaf® Stevia and cane sugar that is great for baking with sweet taste and 2/3 fewer calories than sugar. Wisdom also produces herbal teas under the Wisdom of the Ancients® brand.

For more information about SweetLeaf, visit For interviews with company leadership, please contact the names listed at the bottom of the release.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates, non-glycemic response, no sugars and NO artificial sweeteners. The only stevia brand to be named a Top Wellness Company and to consistently win numerous global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia® Shaker jars for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SweetLeaf Stevia® Sweetener is available in both natural and QAI certified organic. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35 and 70 count packet boxes and shaker jars. SugarLeaf®, also by Wisdom, bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking. SugarLeaf has 2/3 fewer calories than sugar. SweetLeaf® Liquid Stevia Sweet Drops™ add flavor without calories or carbohydrates to favorite foods and beverages. Sweet Drops™ also have NO artificial sweeteners. SweetLeaf® Water Drops™ add delicious natural flavor to plain or sparkling water. For more information about SweetLeaf products, recipes, the new SweetLeaf cookbook, Cooking with SweetLeaf Stevia®, and more, visit

Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Rooibos and Sympacho®, are available in tea bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

Wisdom of the Ancients also produces Cream of Coco™, a natural, sustainable bar soap derived from Mbocaya, an edible nut grown on the Paraguayan coco tree. Cream of Coco is great for all skin types and is ideal as a face and body wash. It’s even gentle enough for hand washing delicate fabrics.

SweetLeaf and Wisdom of the Ancients products can be purchased online at or at grocery and health food stores throughout the U.S. and Canada.

Barbara McFadden    
O: (520) 882-6262
M: (520) 990-6040

Alexandra Salazar
O: (520) 882-6262
M: (520) 820-9948


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alexandra Salazar