Web Developer Adds Real-Time Pricing for Volatile Markets

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Unleaded Software, Inc. integrates nFusion Solutions's market-tracking software with precious metals dealers' e-commerce websites, providing up-to-the-minute prices of gold, silver and platinum.

The internet by its nature is real-time. This robust, fast market-tracking feature is ideal for online retailers operating in today’s volatile markets - Jarod Clark, Unleaded Group President

In the fast-paced world of precious metals and commodity trading, seconds are precious and minutes can mean millions. As more of these transactions moved to the internet, merchants saw that static models based on daily rates left too much money on the table. The solution, inelegant as it was, was to pay website staff to update prices manually throughout the trading day. Until now.

Denver-based web developer and designer Unleaded Software, Inc. has begun integrating real-time market pricing software from nFusion Solutions into e-commerce sites for precious metals clients and other businesses whose pricing is time-sensitive.

“The internet by its nature is real-time. This robust, fast market-tracking feature is ideal for online retailers operating in today’s volatile markets,” says Jarod Clark, president of the Unleaded Group.

“Precious metals dealers can list spot prices and integrate them into their websites automatically, updating pricing by the minute without having the IT staff or a developer on the desk 24/7. Businesses that deal internationally in multiple currencies can rely on up-to-the-minute conversion information to facilitate processing orders while mitigating currency risks as well,” adds Clark.

Working with nFusion Solutions, the Unleaded Group introduced this feature in July 2015. nFusion’s cloud-based Software as a Service (SaaS) tool integrates global financial data and news on a real-time basis. This enables gold and silver dealers to sell online at the most competitive rates. The nFusion Solutions software updates the price for gold, silver and platinum by the minute. It also tracks exchange rates to keep transactions accurate as currencies fluctuate throughout the day.

The customer, too, benefits from this tool and can leverage their buy and sell orders day and night from a smart phone, tablet or desktop, according to Clark. Customers who would have otherwise had to be physically at their desk to place orders can now conduct business on Unleaded-designed sites 24/7 from any location with an internet connection.

“Bottom line, this tool is the bottom line,” Clark says. “Incorporated into a precious metals website, nFusion will make a notable financial difference to a metals dealer.”

Today over 50% of internet connections come from mobile devices and Unleaded’s Responsive Design allows client sites to automatically adapt to the type of device that accesses them. Responsive sites load their pages according to the device being used, ensuring that all of the site’s functionality is fully operational no matter if the customer is using a desktop computer, tablet or phone.

The Unleaded Group offers nFusion’s suite of products in scalable packages to meet individual clients’ website needs. They work with industry-leading nFusion, Magento, Craft and ExpressionEngine software technology to customize websites and offer SEO and conversion support once the site is operational.

The Unleaded Group includes a solar-powered internet hosting company, Beanstalk Solar Hosting, as well as its Octane India division and was recently awarded Gold Star Certification from the Denver/Boulder Better Business Bureau.

For more information, contact:
Jarod Clark, President
The Unleaded Group
2314 Broadway
Denver CO 80205
(720) 221-7126

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Nancy Clark
Unleaded Group
+1 720-221-7126 Ext: 205
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