As Apple Pay Gains Focus, Retailers Move Past PCI Requirements To Focus On Payment Innovation, New Research From RSR Finds
Miami, Florida (PRWEB) August 05, 2015 -- Retail Systems Research, LLC today released its findings from its 2015 Benchmark Report, Retail Payments: Consumer Control and the Need for Speed. The report, based on a survey of 117 retailers found that after a few rough years of data breaches, theft, and fraud, retailers are already feeling pretty beat up. But despite a resulting emphasis on data security and privacy, retailers find they have no room to pause while they secure their enterprises as tightly as they would like. Consumers are moving fast, and retailers must keep up. The research is available for free download (registration required).
"Retailers are very excited about mobile payments, and most especially Apple Pay," reports Nikki Baird, managing partner at RSR Research and co-author of the report. "A majority of respondents to our survey indicated that making it easier for consumers to pay with mobile is a top operational challenge."
Key Findings include:
• Retail optimism over mobile payments is high, but their timeline is long-term.
• Over half of retail respondents say that making it easier for consumers to pay with mobile is a top operational challenge
• Retailers rate Apple, VISA, MC, and PayPal as payments thought leaders today, and report that card issuers need to do more to drive thought leadership in payments
"Retailers are looking for strong leadership from the payments industry, as they navigate a rapidly evolving market," says Brian Kilcourse, managing partner at RSR Research and co-author of the report. "In addition to the card issuers, retailers are looking to payment networks in particular to give them guidance on a path forward."
Retail Payments: Consumer Control And The Need For Speed contains analysis of the business drivers, opportunities, and organizational constraints surrounding payments' role in retailers' overall customer engagement strategies, complete with 17 charts based on retailer survey responses. It also offers baseline recommendations for navigating the future of payments, particularly as retailers struggle with evolving industry standards and new ways to pay. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, is sponsored by Cybersource.
http://www.rsrresearch.com/2015/04/23/5399/
About RSR Research:
Retail Systems Research (“RSR”) is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. To learn more about RSR, visit http://www.rsrresearch.com.
Contact:
RSR Research, LLC
Linda Wolfe, 774-284-4679
lwolfe(AT)rsrresearch.com
steve rowen, RSR Research, http://www.rsrresearch.com, +1 6173375228, [email protected]
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