Revolutionary New Learning System Teaches CPAs How to Anticipate Future Trends and Game-Changing Opportunities

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“The Anticipatory Organization™: Accounting and Finance Edition” offers easy-to-apply, job-specific lessons for identifying and acting on transformative change

Daniel Burrus

Daniel Burrus

“Is change happening TO you? Or can you use it to your advantage to create something powerful?” -- Daniel Burrus

The most important competency in the business world today – the ability to anticipate future trends and position our organizations to take advantage of them – is a mystery to most of the accounting and finance profession.

Daniel Burrus, the Maryland Association of CPAs (MACPA) and the Business Learning Institute (BLI) want to change that.

Burrus, a world-renowned technology forecaster, innovation expert and New York Times best-selling author, has joined forces with the MACPA and the BLI to launch “The Anticipatory Organization™: Accounting and Finance Edition,” a revolutionary new learning system created by Burrus that teaches CPAs how to anticipate future trends and take advantage of the game-changing opportunities those trends offer.

The need for future-focused strategies has never been greater. In a recent national survey, 76 percent of small business owners say their CPAs are not proactive, and 75 percent have changed firms because their CPAs are providing reactive services rather than proactive advice. Another recent survey found that only 6 percent of CFOs, controllers and management accountants say they are future-ready.

The Anticipatory Organization™ Model, created and developed by Burrus and Burrus Research, Inc., has changed how many of the world’s most successful businesses plan their future and accelerate growth.

Now, Burrus is bringing what he calls the greatest missing competency – the ability to anticipate change – to CPAs, CFOs, controllers and management accountants. This model represents a new way of thinking, planning, and acting – a paradigm shift that’s required in a world of accelerating change, competition, and uncertainty.


The Anticipatory Organization™ Model teaches accounting and finance professionals to actively anticipate what will happen, identify related opportunities, and take action to shape the future by becoming an “Anticipatory CPA.” By learning how to identify and take action on fully predictable “Hard Trends” (trends that will happen) and more easily manipulated “Soft Trends” (trends that might happen), we can elevate our relevancy in a world of transformational change.

The 28 lessons included in the learning series includes the following competencies:

●    Strategic thinking
●    External awareness
●    Vision
●    Continuous learning
●    Innovation
●    Creativity
●    Problem-solving
●    Prioritization
●    Business acumen
●    Decisiveness
●    Influencing / persuading
●    Emotional intelligence
●    Consensus building
●    Collaboration
●    Inspiration
●    Risk management

Burrus has been helping stakeholders to see and shape the future for more than 30 years. The Anticipatory Organization: Accounting and Finance Edition synthesizes his approach into an “accelerated learning system” that includes a series of short, single-concept videos featuring Burrus that presents the model’s core principles. Each video is followed by rapid-application activities that teach the learner to apply the concept to everyday activities.

This exciting new approach to learning has been customized by Burrus with input from a customer co-creation group gathered by the MACPA and the BLI. The group – representing CPAs in small to large firms, CFOs, controllers, young professionals, and other segments across the profession – has worked with the Burrus team to gather accounting- and finance-specific examples that have been built into the learning platform. This transformative learning approach will help CPAs be proactive and anticipatory in less time than traditional professional development programs.

The result is a powerful tool that will help everyone on your team know what’s next, develop opportunities, shape the future of the organization, and accelerate its success.

Get complete details about The Anticipatory Organization: Accounting and Finance Edition by visiting

Daniel Burrus is considered one of the world’s leading technology forecasters and innovation experts, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients understand how technological, social and business forces are converging to create enormous untapped opportunities. He is a strategic advisor to executives from many of the world’s most innovative companies, helping them develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. He is the author of six books, including The New York Times best-seller Flash Foresight.

The Business Learning Institute is the leading talent-development organization for CPAs, finance, and accounting professionals in the United States. It provides customized, competency-based curriculums and a portfolio of “success skills” and technical programs designed for the finance and accounting profession. Founded in 1999 by the Maryland Association of CPAs, the BLI is an innovation and learning center that facilitates the development and sharing of competencies and strategic knowledge required for leadership in today's rapidly changing business environment. For more information, visit

The Maryland Association of CPAs exists to help CPAs connect with each other in strategic ways, to protect our members’ interests, and to help them achieve greater success. We provide the resources and services that CPAs need to excel in their profession. Since 1901, the MACPA has been a national leader in the CPA profession. We are honored that the Baltimore Business Journal and Washington Business Journal have named the MACPA among the largest networking organizations in Baltimore and Washington, D.C., for each of the past five years. For details, visit

“The Anticipatory Organization Model” is a trademark of Burrus Research, Inc.

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Bill Sheridan
since: 03/2008
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