Sigstr Partners with High Alpha Studio to Launch New Marketing Platform for Employee Email Communications

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Experienced software entrepreneur Dan Hanrahan leads new company along with Dave Duke, former ExactTarget client success leader

Email Signature Marketing Campaigns

“We’re thrilled with the early results we’ve experienced with Sigstr, which include over 2 million impressions and excellent conversions to our landing pages, and look forward to expanding our use of the platform. - Lesley Spellmeyer

•Company launches out of private beta with over 50 clients including Angie’s List, ReturnPath, Roche Diagnostics and Indiana University.
•Company aims to capitalize on enormous global usage of business email, estimated at over 112 billion emails sent daily.

Sigstr announces the launch of its new marketing platform for employee email communications. Through its integrations with Gmail and Microsoft Outlook, Sigstr’s technology enables marketers to manage employee email signatures and marketing campaigns at scale while providing real-time analytics - all without IT involvement.

“Employee email communication, estimated at 10,000 emails sent annually per employee, provides an untapped marketing opportunity for organizations of all sizes,” commented Dan Hanrahan, Founder and CEO of Sigstr. “We are thrilled to be helping organizations like Angie’s List, ReturnPath and Indiana University capitalize on their 1:1 employee email communications to deliver compelling marketing content and consistent brand impressions.”

“Engaging our customers with relevant marketing content is a top priority,” said Lesley Spellmeyer, Sr. Marketing Manager at Angie’s List. “We’re thrilled with the early results we’ve experienced with Sigstr, which include over 2 million impressions and excellent conversions to our landing pages, and look forward to expanding our use of the platform.

“Sigstr represents a huge opportunity for marketers, sales teams, customer service professionals and human resource departments to leverage this proven, personal and high touch communication channel,” remarked Eric Tobias, Partner at High Alpha. “The entire High Alpha team is excited to help Dan and Dave launch this important company that will revolutionize the way companies engage customers through employee email communications.”

Sigstr is growing rapidly and looking to hire all-stars in sales, client success and software development roles. Sigstr is co-located with High Alpha on Monument Circle in downtown Indianapolis.

About Sigstr:
Sigstr enables marketers to manage employee email signatures and marketing campaigns at scale while providing real-time analytics. The company is the first to launch from High Alpha Studio in Indianapolis, Indiana. For more information: http://www.sigstr.com or @sigstrapp.

About High Alpha:
High Alpha is a venture studio focused on conceiving, launching, and scaling next generation enterprise cloud companies. The High Alpha Studio Portfolio includes TinderBox, Lesson.ly, Visible, and most recently Sigstr. For more information: http://www.highalpha.com or @highalpha.

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Teresa Becker
Sigstr
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